Modernized Automotive Inventory Merchandising

The client approached BigOhTech to modernize and enhance their existing platform for capturing and tracking dealership automotive inventory merchandising operations.

Problem

• The client desired a complete design overhaul for their mobile and web applications.
• This included incorporating 360-degree camera functionality to showcase car interiors and exteriors, providing users with an immersive car spin experience.
• Additionally, they aimed to improve user attentiveness through efficient hotspot management, eliminating the need for overly detailed explanations.
• Finally, they wanted a dedicated player component for dealers to showcase car 360-degree views and schedule live meetings while demonstrating these features to customers.

Our Approach

• BigOhTech delivered a captivating user experience for the client through a comprehensive design process, including design studies, persona development, empathy mapping, user interviews, wireframing, mockups, and more.
• We employed a third-party tool to capture high-quality 360-degree views of both car interiors and exteriors, enabling self-guided tours.
• Hotspot detection was initially implemented manually, transitioning to an AI-powered auto-detection system in a later stage.
• A key feature of the project was the integration of a 360-degree view player with VOIP service and a customized interface. The interface efficiently utilizes screen space by dedicating the right side for call and meeting options, while the left side allows users to spin the car model.

Benefits

• The improved platform streamlines capturing media by reducing completion time for assignments and allowing users to complete more assignments per dealership.
• High-quality media enhances viewership and engagement.
• Additionally, efficient hotspot management and 360-degree capture significantly reduce reshoots and improve car detailing, leading to increased sales revenue.
• Finally, the platform offers users a seamless and unified experience for explaining car features and showcasing images during customer presentations.