X%Reduction in checkout drop-off after UI/UX redesign
X%Improvement in page load speed under peak traffic
X%Reduction in downtime during peak load
X%Reduction in migration-related downtime during the platform switch
About The Client
Yatra is a major Indian OTA (online travel aggregator) whose mobile app and website needed a full platform revamp. The existing system struggled under peak traffic, had a UI that was actively costing them conversions, ran on a fragmented backend that made scaling difficult, and relied on outdated security protocols. BigOhTech led the end-to-end rebuild — UI/UX, backend architecture, infrastructure, and security, while keeping the platform live throughout the transition.Business Challenge
The platform faced several critical challenges that impacted performance, user experience, scalability, and security, creating significant barriers to business growth and customer satisfaction.
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She is a tech enthusiast and content writer fascinated by the power of digital innovation to shape our world. She believes that technology has the power to transform the world, and she is dedicated to making it more accessible through clear and engaging writing.
Gurpreet Kaur
Sr. Technical WriterOur Approach
User research before redesign: Rather than redesigning on assumption, we ran user research first, then rebuilt the UI mobile-first with modern frontend tooling — making the experience more responsive and easier to complete a booking on.
Performance under peak load: We re-architected server configurations and introduced load balancing and caching specifically to handle traffic spikes — the exact conditions that were previously causing timeouts.
Microservices migration: The backend moved to a microservices architecture with API gateways, replacing the fragmented legacy setup. This made integration of new features smoother and kept data synchronized in real time instead of drifting out of sync across services.
Security and compliance hardening: We upgraded encryption and added two-factor authentication, bringing the platform in line with GDPR and PCI DSS — both non-negotiable for a company handling payment data across international travelers.
Zero-disruption migration: The move from legacy systems to the new stack was executed live, with minimal downtime and no interruption to daily bookings — a meaningful technical constraint given Yatra's transaction volume.
Case Study
Streamlined Customer Support for Diverse Hotel Needs
The client is a leading hospitality player looking to improve requests/complaints, customer support and interaction, and upsell/cross sell using Natural Language Understanding (NLU) powered chatbots on the website and WhatsApp. The main goal was to provide smooth experiences on Bot for a wide range of hotel-related questions, concerns, and bookings.
The Impact
Streaming reliability improved for users on inconsistent networks, since the app now serves a lower-quality stream instead of failing outright — reducing viewer drop-off during live games.
Player and agency adoption grew through the SaaS analytics offering, extending the product beyond the original consumer use case.
Real-time betting and viewing became a single experience rather than two disconnected flows, which the client had identified as a core retention driver.
AR tracking gave a new value layer to B2B partners, letting agencies evaluate player positioning and shot mechanics without separate scouting tooling.
