About the Customer
Bharti Airtel is one of the largest mobile network operators globally. The company offers a broad range of telecommunications services and is among the top 3 mobile service providers worldwide. It also provides digital entertainment services such as music streaming and video-on-demand through its subsidiary, Airtel Xstream.
10 Cr+Downloads on Play Store
2 Million +Paid Subscribers across channels
Project Details
- The client sought engaging entertainment platforms – a website and mobile application – to target users across multiple platforms worldwide.
- They wanted to integrate a secure payment gateway and support various codecs on both the Android and iOS platforms.
- BigOhTech assisted the client in developing the application.
Problem
- The client needed an engaging entertainment platform with advanced features and functionalities.
- Integrate a secure and intuitive payment system for subscriptions.
- The platform needed to support various codecs on both Android & iOS.
- Optimize streaming quality with minimal buffering.
- Support for multiple codecs and content protection mechanisms.
Our Approach
- Designed a microservices-based architecture to ensure scalability and maintainability.
- Developed a seamless mechanism to ingest content from third-party providers and live TV streams, ensuring optimal codec compatibility.
- Developed a solution DRM License to check if user is authorized for Playback.
- A customized solution was developed that allows users to play videos through EXO Player in both HLS (iOS/Android) and DASH (Android).
- Users can play videos in their preferred quality, enhancing the user experience.
- A reliable application with a secure payment gateway was built as per the requirement.
Benefits
- Airtel Xstream engaged users globally with a one-stop multilingual entertainment solution for multiple devices.
- The application enabled faster live streaming services and improved the user experience.
- As of 2022, the Airtel Xstream app achieved the milestone of 2 million paid subscribers and is now India’s fastest-growing OTT aggregator platform.
- The current average viewing time on Airtel Xstream is approximately 150 minutes and is consistently increasing.
- Airtel Xstream aims to reach 20 million paid subscribers while diversifying its content and partner list soon.