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Airtel Xstream

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Offering Airtel Xstream

About the Customer

Bharti Airtel Ltd. is a leading global telecommunications company founded in 1995 by Sunil Bharti Mittal. It operates across the USA, Europe, Africa, the Middle East, Asia-Pacific, India, and SAARC regions, with headquarters in New Delhi, India.

Bharti Airtel is one of the largest mobile network operators globally. The company offers a broad range of telecommunications services and is among the top 3 mobile service providers worldwide. It also provides digital entertainment services such as music streaming and video-on-demand through its subsidiary, Airtel Xstream.

Project Details

The client sought engaging entertainment platforms – a website and mobile application – to target users across multiple platforms worldwide.
They wanted to integrate a secure payment gateway and support various codecs on both the Android and iOS platforms.
BigOhTech assisted the client in developing the application.

Industry

Media & Entertainment

Services

Design, Development & Launch

Problem

The client needed an engaging entertainment platform with advanced features and functionalities.
Integration of additional functionalities such as a smooth and reliable payment gateway was required.
The platform needed to support various codecs on both Android & iOS.
An adaptive bitrate of video based on internet bandwidth and quality was required to engage millions of users worldwide.

Our Approach

BigOhTech collaborated with Bharti Airtel Ltd. to develop the video-on-demand application named Airtel Xstream.
A customized solution was developed that allows users to play videos through EXO Player in both HLS (iOS/Android) and DASH (Android).
Users can play videos in their preferred quality, enhancing the user experience.
A reliable application with a secure payment gateway was built as per the requirement.

Benefits

Airtel Xstream engaged users globally with a one-stop multilingual entertainment solution for multiple devices.
The application enabled faster live streaming services and improved user experience.
As of 2022, the Airtel Xstream app achieved the milestone of 2 million paid subscribers and is now India’s fastest-growing OTT aggregator platform.
The current average viewing time on Airtel Xstream is approximately 150 minutes and is consistently increasing.
Airtel Xstream aims to reach 20 million paid subscribers while diversifying its content and partner list soon.