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Ferns n Petals (E-commerce)

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Offering Ferns n Petals (E-commerce)

About the Customer

Ferns n Petals (FnP) is a popular online platform offering a wide range of gifts and floral arrangements for various social and corporate events. Founded in 1994 by Vikaas Gutgutia with just one flower shop in Delhi, India, FnP has expanded significantly. It currently has more than 400 functional outlets across India and several other countries.

With a strong network of local vendors and suppliers who help the company offer fresh and high-quality products to its customers, FnP has become a trusted household name in a short span. The company has received several awards and recognitions for its services, including the ‘Best E-commerce Website Award’ at the Indian e-Retail Awards 2013 and the ‘Best Florist Award’ at the Indian Retail Awards 2015, adding multiple feathers to its cap.

Project Details

The client aimed to revamp its consumer-facing website, enhance loading speeds, fix Google crawler issues, and make the website SEO-friendly. Additionally, the website often crashed during peak seasons, and the backend relied on a monolithic architecture.

Industry

eCommerce

Services

Web Design, Development & Launch - React, Redux, HTML5, Server Side Rendering, Node, RxJS

Problem

The consumer-facing website required a complete revamp.
The initial page took over 7 seconds to load, causing significant delays.
The website was not SEO-friendly.
The Google crawler could not effectively crawl the Single Page Application (SPA).
Load handling issues led to frequent crashes during peak seasons.
The backend’s monolithic architecture hindered updates and scalability.

Our Approach

Revamped the entire website.
Enhanced loading speed, reducing initial page load time to around 3 seconds.
Made the website more SEO-friendly with server-side rendering.
Resolved the Google crawler issue, enabling effective crawling of the SPA.
Replaced the monolithic backend with a microservices-based architecture, improving scalability and update flexibility.
Implemented an automated CI/CD pipeline.
Achieved blue-green deployment through the microservices-based architecture.

Benefits

FnP has a global online presence with more than 9 million users in countries such as the USA, UK, Australia, UAE, and more.
Since 2015, the number of FnP customers has grown at a CAGR of 16%.
The website no longer crashes during peak times, allowing FnP to enjoy increased revenue from online customers during festive seasons.