Ferns n Petals (E-commerce)

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Offering Ferns n Petals (E-commerce)

About the customer

Ferns n Petals (FnP) is a popular online platform that offers a wide range of gifts and floral arrangements for various social and corporate events.
Founded in 1994 by Vikaas Gutgutia with just 1 flower shop in Delhi, India, FnP has expanded greatly since. It currently has more than 400 functional outlets across India and in several other countries.
With a strong network of local vendors and suppliers who help the company offer fresh and high-quality products to its customers, FnP has become a trusted household name in a short span.
The company has received several awards and recognitions for its services, including the ‘Best E-commerce Website Award’ at the Indian e-Retail Awards 2013 and the ‘Best Florist Award’ at the Indian Retail Awards 2015, adding multiple feathers to its cap.

Industry

Gifting & Flower Retail

Technologies

React, Redux, HTML5, Server side rendering, Node, RxJS

Project Duration

Project Details

The client was looking to revamp its consumer-facing website, enhance the loading speed of its website, fix Google crawler, and make the website SEO-friendly. Furthermore, the website crashed during peak seasons and the backend was still running with a monolithic approach. The client was seeking a solution to all these issues.

Problem

The client was seeking to revamp the entire consumer-facing website.
The client was facing issues with the loading speed of the website; the initial page of the website was taking more than 7 seconds to load.

Furthermore, the current website was not SEO friendly.
The client complained about Google crawler being unable to effectively crawl the SPA.
Load handling was an issue across the entire application, the website used to crash during peak seasons.
The backend was still hosted on a monolithic approach which created issues with updates and scalability of the website.

Our Approach

Big Oh Notation helped FnP revamp their entire website.
The loading speed of the website was enhanced. It takes around 3 seconds for the initial page to load now.
The website was made more SEO compatible with SEO server-side rendered after Big Oh took the case into its hands.

The issue with the Google crawler was solved efficiently. Google crawler is able to effectively crawl the SPA in the revamped website.
The backend monolithic approach was replaced with a backend microservices base, enabling easy scalability and flexible updates.
The client was able to achieve an automated pipeline system after the Big Oh intervention (CI/CD was in put in place).
Blue-green deployment was achieved due to microservice-based architecture.

Benefits

With more than 9 million online users, FnP has a global online presence in countries like the USA, UK, Australia, UAE, etc.
With a website presence, the number of FnP customers has grown at a CAGR of 16% since 2015.
The website no longer crashes during peak times and FnP is able to enjoy the increased revenue from online customers during festivities.