About the Customer

Our customer is a rapidly growing financial technology company providing digital lending solutions. The client offers a faster, more efficient, and user-friendly borrowing experience through online loan applications, automated underwriting systems, and mobile apps that enable borrowers to track their loans and make payments on the go. By leveraging new tools and resources, the company has streamlined its operations and reduced costs, passing these savings on to borrowers through competitive interest rates and flexible repayment options. As one of the leading loan lending companies, our client has grown rapidly in scope and customer base, providing an exceptional borrowing experience.

Project Details

The client aimed to revamp its consumer-facing website, enhance loading speeds, fix Google crawler issues, and make the website SEO-friendly. Additionally, the website often crashed during peak seasons, and the backend relied on a monolithic architecture.





Web Design, Development & Launch - React, Redux, HTML5, Server Side Rendering, Node, RxJS


  • The consumer-facing website required a complete revamp.
  • The initial page took over 7 seconds to load, causing significant delays.
  • The website was not SEO-friendly.
  • The Google crawler could not effectively crawl the Single Page Application (SPA).
  • Load handling issues led to frequent crashes during peak seasons.
  • The backend’s monolithic architecture hindered updates and scalability.

Our Approach

  • Revamped the entire website.
  • Enhanced loading speed, reducing initial page load time to around 3 seconds.
  • Made the website more SEO-friendly with server-side rendering.
  • Resolved the Google crawler issue, enabling effective crawling of the SPA.
  • Replaced the monolithic backend with a microservices-based architecture, improving scalability and update flexibility.
  • Implemented an automated CI/CD pipeline.
  • Achieved blue-green deployment through the microservices-based architecture.


  • FnP has a global online presence with more than 9 million users in countries such as the USA, UK, Australia, UAE, and more.
  • Since 2015, the number of FnP customers has grown at a CAGR of 16%.
  • The website no longer crashes during peak times, allowing FnP to enjoy increased revenue from online customers during festive seasons.


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