Ferns n Petals (E-commerce)

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Offering Ferns n Petals (E-commerce)

Ferns n Petals (FnP) is a popular online platform that offers a wide range of gifts and floral arrangements for various social and corporate events.
Founded in 1994 by Vikaas Gutgutia with just 1 flower shop in Delhi, India, FnP has expanded greatly since. It currently has more than 400 functional outlets across India and in several other countries.
With a strong network of local vendors and suppliers who help the company offer fresh and high-quality products to its customers, FnP has become a trusted household name in a short span.
The company has received several awards and recognitions for its services, including the ‘Best E-commerce Website Award’ at the Indian e-Retail Awards 2013 and the ‘Best Florist Award’ at the Indian Retail Awards 2015, adding multiple feathers to its cap.

Gifting & Flower Retail

React, Redux, HTML5, Server side rendering, Node, RxJS

Project Details

It is one of the fastest-growing property technical platforms which offers an integrated consumer experience & covers the full real-estate journey from search & discovery, transactions, home loans, rentals, property management & post-sales service.

Since real estate brokers were buying and selling properties offline, hence, the client wanted to create an online platform for such an experience.

Client wanted to have an integrated consumer experience that covers the full real-estate journey from search to discovery of the properties along with detailed knowledge of home loans, rentals etc.

For distant clients, it was quite impossible to purchase a property which is quite far off. In fact, it was very time-consuming as well. Client wanted to create an online to offline (O2O) platform to solve this issue.

Buyers/Sellers were not getting recommended properties based on their interests.

Client wanted to create a platform where buyers & sellers can basically interact internally & externally.

Clients had very little transactions on their digital properties from brokers and agents

Developed a backend through which brokers can post pictures, videos & list the properties.

On the Square Yard platform, with the help of gamification & social features, users were able to interact with buyers internally & externally.

Developed an AI based recommendation engine that could recommend properties based on your interest, activity, city and mutual friends’ interactions/activities.

The mobile app brought a very unique innovation in the world of real estate research & analytics.

Social aspects like recommended feeds, comment, share, like, messaging and many other features were introduced and hence more and more brokers started engaging on digital platforms.