Hybrid Vs. Native Vs. Cross-platform: Which one should you choose in 2023?

Developing mobile apps has become a significant part of businesses to win customers’ hearts. You might have dozens of applications installed on your smartphones, and you spend your day and night on these apps.   

The popularity of smartphones is growing tremendously and as a business owner, it becomes necessary for you to create apps that provide a rich user experience and enable customers to spend a long time on the app.   

Let’s play with numbers –  

Research from Statista says,” There has been a significant increase in the number of mobile apps downloads from 275 billion in 2022 to 299 billion in 2023.   

Nowadays, there are plenty of mobile applications your competitors are creating, so how would you choose the best mobile app that becomes a harvesting ground for your business?   

As a developer, you could develop various apps, but what’s the take of creating multiple apps without knowing the use cases and identifying the relevant target audience?   

Moreover, the number of smartphone subscriptions have crossed 6 billion in 2023, and this is expected to skyrocket in the coming years.   

If you want to stand out from the crowd through developing mobile apps, then this guide is created for you.  

In this article, you will learn about various types of apps that developers are building (native vs. cross-platform vs. hybrid applications) and which app is best for your enterprise.   

What are Native apps?  

Native apps have been built for a specific platform /operating system (IOS/Android).  

There are 2 types of native apps – Android and IOS. Developers can develop native android apps using Java/Kotlin programming language. On the other hand, IOS apps are created using objective C/Swift programming language.   

Developers, when developing native apps, can get access to native capabilities, APIs, and new native features such as GPS, cameras, sensors, etc.   

It is costly to develop native apps because an organization needs to hire separate android/IOS development teams. Several companies have been using native app development frameworks such as Google maps, Spotify, Pinterest, etc.   

What are the advantages of Native apps?  

1. Easy to launch in the market   

Native apps are much easier to launch on the app store or play store as the native app development framework uses platform-specific guidelines. Sometimes, it becomes challenging for developers to launch an app-on-app marketplace.   

Hence, native app developers are aligned with the policies and guidelines of the app store or play store.   

2. Superior performance   

Native app development delivers high performance compared to cross-platform or hybrid apps. The reason is pretty simple. Developers get access to full hardware support, APIs, and OS support,  

3. Faster speed   

There is no complex code involved in developing native apps. So, these apps offer high-speed performance as the app elements load quickly as and when the user lands on the mobile app. Therefore, startups prefer to choose native apps to provide maximum value to their customers.   

4. Provides an offline support   

The most significant advantage that native app development offers is its offline support to access the apps. Native apps can be operated by the users without internet connectivity, helping the users to access all in-app features in airplane mode.   

What are hybrid apps?  

Nowadays, developers are using more hybrid apps and shifting from native app development. Hybrid apps are those apps that comprise of capabilities of native and web apps. It is a subset of a cross-platform app development framework.  This means that the app has some native features, while others that are well suited for cross-platform development are opened in mobile browsers. In this way, you get the best of both worlds in the Hybrid app. 

Hybrid apps are created and hosted on a server using web technologies such as HTML5, CSS, and JavaScript. 

Hybrid apps use a single codebase to develop apps for multiple platforms because it has a separate layer to get the device-specific capabilities like the device camera, push notifications, and calendar. Though hybrid apps are primarily web apps, users can download them on a native device.  

These apps use their inbuilt web browser to function effectively. For example – Android apps use WebView elements, and IOS apps have an embedded browser called WKwebview.   

Some examples of hybrid apps include Twitter, Uber, Instagram, etc.   

What are the advantages of Hybrid apps?  

1. Cross-platform framework    

Hybrid apps use a single codebase for developing cross-platform apps. These apps give an edge to businesses to target a broad range of customers. Hence, it makes it easy for companies to create an online brand presence on multiple platforms.  

2. No waiting time required   

When developing native apps, developers need approval from the app store or play store. There is a waiting time associated with it. For example, the App store approves launching an IOS app within 24-48 hrs. On the contrary, Google provides the approval to launch an android app within 7 days. 

 But in hybrid apps, developers can quickly launch apps for the end users.   

3. Faster development cycle 

Developers can build hybrid apps using a single codebase, enabling them to market the apps quickly. Developers can save 50% of the development time while building hybrid apps. Therefore, it saves the hours of developers from targeting their end users quickly.   

4. Saves the development cost   

Developing native apps saves the dollars of business owners as an app can be developed using a single codebase. Here, the organization needs to hire 2 separate development teams to develop an android and IOS app. Thus, a hybrid app development framework saves 60-80% of development costs.   

What are cross-platform apps?  

There is a misconception that hybrid app development and cross-platform app development are the same. However, it isn’t true. Both frameworks focus on creating a shareable code that works across multiple platforms.   

Cross-platform development can be completed in a single stack such as React Native, Flutter, Ionic and so on, but Hybrid is a mix of native code with a few features in web technology (JS, HTM, CSS). 

Native apps are developed using shareable code but cannot access native-like capabilities. It allows the developers to build various apps for IOS and Android.    

Earlier, it was challenging for developers to build mobile apps for various platforms, but the arrival of a cross-platform framework makes the development process much easier.   

According to Statista, 3.55 million mobile apps are on the play store, and around 1.6 million apps are on the app store. These numbers might shock you for a while. But companies strive to develop multiple apps through a cross-platform development framework.   

In a nutshell, one codebase is used by one development team to create multiple apps. Isn’t it amazing? All thanks to the cross-platform framework.   

What are the advantages of cross-platform apps?  

1. Code reusability   

Mobile app developers need not worry about writing different codes again and again. The cross-platform framework allows developers to write the code once and deploy it for multiple platforms. Hence, developers can save time incurred on doing repetitive tasks.   

2. Saves the development time 

The code reusability feature enables the developers to use the same code. The cross-platform framework focuses on writing less code. Hence, writing less code reduces the chances of bugs which in turn helps the development team spend less time on developing and testing the app.  

3. Target multiple audiences   

A single codebase feature allows developers to target a wide range of audiences. There is no need to write multiple codes to reach android and IOS users. Hence, a cross-platform framework provides maximum exposure to businesses to reach various markets.   

4. A quick way to market apps   

Cross-platform apps can be launched quickly in the market as developers need not worry about building apps for multiple platforms. Additionally, it becomes easy for programmers to customize the app by making small changes in the codebase.   

Let’s understand the difference between native vs. hybrid vs. cross-platform apps.   

Wrapping up   

When to choose native apps?   

• If you want to access platform integration capabilities such as cameras, sensors, GPS, etc.   
• If you want to provide superior performance to the users    
• If you want to develop gaming apps or add complex features to an app  
• If you want to build more secure apps   

When to use Hybrid apps?  

• If you want to develop an app for multiple platforms  
• If you’re going to use the single codebase across all platforms  
• If you’re going to launch the app quickly   
• If you’re going to reduce the cost of development   
• If you’re going to reach multiple target audiences   

When to choose cross-platform apps?  

• When you want to develop a single app for multiple platforms  
• When you want to reuse a single codebase across various platforms   
• When you want to create an app quickly   
• When you want to build an app that does not have complex features   
• When you have a limited budget   

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