30%Fewer stream dropouts on throttled networks
40%Faster real-time shot & trajectory analysis
25%Increase in sports agencies onboarded via SaaS offering
30%Increase in AR-tracking accuracy for player positioning
About the Client
Our client operates in the techno-sports space, providing performance and engagement technology to sports agencies before expanding into a direct-to-consumer product. They needed a mobile platform for iOS and Android that let fans follow live games, place bets in real time, and access AI-driven game analysis, while giving players and agencies AR-based tracking of shot trajectory, speed, and on-field positioning. The platform also had to scale horizontally as adoption grew. BigOhTech partnered with the client from architecture through deployment, embedding senior data science, cloud, and AI engineering talent directly into the build.Business Challanges
Users needed to watch live game updates and place bets in the same session, with no lag between the two.
The app had to support live broadcast to a growing user base without a fragile single point of failure.
A large share of the target audience watches on inconsistent mobile data, so streaming had to degrade gracefully instead of dropping out.
Beyond fan engagement, players themselves needed real-time feedback: how a shot was played, and its trajectory, speed, and accuracy.
Our Approach
Cross-platform mobile foundation We built native-quality Android and iOS applications giving users a single interface to browse and join live games as they happened.
Low-latency streaming via RTSP The apps used RTSP (Real-Time Streaming Protocol) to connect directly to the source server, giving fine-grained control over the video pipeline rather than relying on generic third-party embeds.
Adaptive streaming for throttled networks We implemented RTSP-based throttling that let the client control codec selection, bitrate, and target quality dynamically. When a viewer's connection degraded, the stream automatically stepped down in quality instead of cutting out — directly reducing dropout rates during peak, high-congestion viewing windows.
AI/AR-based performance tracking Computer vision and AR were used to track ball trajectory, shot speed, and pass accuracy in real time, giving both individual players and partner sports agencies a live read on on-field performance — including player positioning across the field, not just ball tracking.
SaaS expansion for B2B partners On top of the consumer app, we packaged the analytics layer as a SaaS offering, allowing sports agencies to monitor player performance independently — turning a single consumer product into a two-sided platform (fans + agencies).
The Impact
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