Car Media

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Offering Car Media

Car media was established in the year 2011. It is a complete all-in-one merchandising suite helping dealers to provide a best-in-class experience for digital shoppers.
Car media entered into a partnership with trader corporation in 2019 wherein Trader corporation customers can access Car media 2.0, an advanced video platform that provides immersive video content.
In 2023, Car media came up with launching car media 360-degree merchandising tool wherein dealers can showcase their inventory and provides a 360-degree experience for the customers.
The company provides various solutions to dealers, including full serve, car serve, and 360-degree walkarounds wherein people can interact with their photo and video content.

Telecom

Azure, .Net, Angular, Angular Material, Firebase (Push Notification), Kotlin, Swift

4-5 months

Project Details

CarMedia wanted BigOhTech to modernise & enhance their platform to capture and track dealership’s automotive inventory merchandising operation.

Client wanted to infuse a better design by overhauling the existing mobile & web application.
They wanted to in-corporate 360-degree camera look to the car images which would give interior and exterior details of the car as well. Thus, giving an amazing car spin experience to the user.
Users are not always attentive hence client an efficient hotspots management so that they don’t even need a minute detail.
Client also wanted to develop a player component where dealers can show a 360-degree view of any car and also schedule a live meeting on the same by demonstrating this to their customer.

BigOhTech has given an alluring user experience to the end client by enhancing the design study, persona management, empathy mapping, user interviews, wireframe, mockup and a lot more.

The third-party tool was used to capture a 360-degree view of both interior & exterior of the car with the help of a self-guided tour.

BigOhTech had implemented hotspot detection manually in the initial stage and artificial intelligence-based auto-detection in the later stage.

Integration of a 360-degree view player with VOIP service with a customised view is a bonus for a client. In fact, the real-estate of the screen is used in a way that the right side is used for call & meeting options whereas the left is used to spin the car.

Enhancing the user’s ability to capture media by reducing time to complete an assignment and increasing the total number of assignments done by a user for a specific dealership.

Better Hotspot management and 360-degree capture view will reduce number of reshoots per assignment and increase the detailing of cars that would indirectly help in increasing sales revenue.