Our client, a leading OEM supporting new and used vehicle merchandising, has partnered with Volvo retailers to offer a comprehensive merchandising solution. They provide dealers with various services, including full service, car service, and 360-degree walk around tours that allow customers to interact with detailed photo and video content.
The client approached BigOhTech to modernize and enhance their existing platform for capturing and tracking dealership automotive inventory merchandising operations.
BigOhTech delivered a captivating user experience for the client through a comprehensive design process, including design studies, persona development, empathy mapping, user interviews, wireframing, mockups, and more.
We employed a third-party tool to capture high-quality 360-degree views of both car interiors and exteriors, enabling self-guided tours.
Hotspot detection was initially implemented manually, transitioning to an AI-powered auto-detection system in a later stage.
A key feature of the project was the integration of a 360-degree view player with VOIP service and a customized interface. The interface efficiently utilizes screen space by dedicating the right side for call and meeting options, while the left side allows users to spin the car model.