Yatra

Problem

• Yatra’s platform was slow and often timed out when many users were online.
• The existing UI was confusing, resulting in more users leaving the site and not completing their purchases.
• Yatra’s scattered backend systems caused issues with data syncing and made scaling difficult.
• The platform had outdated security protocols, risking sensitive data and compliance issues.

Our Approach

• After doing thorough user research, we updated the UI using modern tools and a mobile-first approach, making it more responsive and easier to use.
• We optimized server setups and introduced load-balancing and caching to enhance performance and efficiently manage peak traffic.
• We upgraded to a microservices architecture with API gateways to improve scalability and make integration smoother. This setup helps keep downtime low and data synchronized in real time.
• Upgraded security protocols with advanced encryption and two-factor authentication, and ensured compliance with global data protection regulations like GDPR and PCI DSS.
• We smoothly switched from old systems to new technologies, ensuring minimal downtime and no disruption to daily operations.

Benefits

• The new UI/UX design made the platform easier to use and more engaging. This led to happier users, fewer people leaving the site, and more conversions.
• Optimized server configurations and load-balancing solutions significantly boosted page load speeds and system reliability, even during peak traffic periods.
• Advanced security measures, including modern encryption and two-factor authentication, safeguarded sensitive customer data and ensured compliance with global regulations.
• The adoption of a microservices architecture enabled better scalability and flexibility, allowing the platform to handle growing user demands and integrate new features more easily.
• The strategic migration from legacy systems to modern technologies was executed with minimal downtime, ensuring uninterrupted service and enhanced operational efficiency.