Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile app
Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile app
Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile app
Point list
Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile app
Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile app
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Types of Mobile Apps | Definition | Pros | |
Native apps | They are specific to a certain device or platform and run directly on the operating system (OS) of these devices. These devices or platforms are generally – iOS by Apple Inc., and Android by Google. These apps make use of the APIs, languages, and frameworks provided by these platforms and are deployed through the store or marketplace specific to their OS.More often than not, native apps can fully access all the features and hardware of the devices they run on. Example: Spotify | 1. High performance 2. All functionalities on multiple smartphones are possible. 3. Made using IDEs (integrated development environments) 4. Run smoothly on older devices | These apps make use of the APIs, languages, and frameworks provided by these platforms and are deployed through the store or marketplace specific to their OS.More often than not, native apps can fully access all the features and hardware of the devices they run on. Example: Spotify |
Cross-platform apps | These apps can be coded in any language and can make use of any framework, the code eventually gets compiled for each OS the app is intended to run on, using platforms like Xamarin (an open-source UI framework). Cross-platform apps allow the reusability of a large portion of the code on multiple devices. These apps are more affordable and shorten the development timeline. Example: Alaska Airlines | High performance All functionalities on multiple smartphones are possible. Made using IDEs (integrated development environments) Run smoothly on older devices | These apps make use of the APIs, languages, and frameworks provided by these platforms and are deployed through the store or marketplace specific to their OS.More often than not, native apps can fully access all the features and hardware of the devices they run on. Example: Spotify |
These apps can be coded in any language and can make use of any framework, the code eventually gets compiled for each OS the app is intended to run on, using platforms like Xamarin (an open-source UI framework). Cross-platform apps allow the reusability of a large portion of the code on multiple devices. These apps are more affordable and shorten the development timeline. Example: Alaska Airlines | These apps can be coded in any language and can make use of any framework, the code eventually gets compiled for each OS the app is intended to run on, using platformslike Xamarin (an open-source UI framework). Cross-platform apps allow the reusability of a large portion of the code on multiple devices. These apps are more affordable and shorten the development timeline. Example: Alaska Airlines | These apps make use of the APIs, languages, and frameworks provided by these platforms and are deployed through the store or marketplace specific to their OS.More often than not, native apps can fully access all the features and hardware of the devices they run on. Example: Spotify | |
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