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13 May 2025
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Advantages of building Mobile Apps?

Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile app 

Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile app 

Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile app 

Point list

Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile app 

Mobile apps act as direct-to-customer marketing channels; easy communication through notifications, the announcement of offers, and promotional campaigns on the mobile app 

Read More: 5 Free Marketing Plan Templates to Build a Marketing Strategy

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Types of Mobile Apps

Definition

Pros

Native apps

They are specific to a certain device or platform and run directly on the operating system (OS) of these devices. These devices or platforms are generally – iOS by Apple Inc., and Android by Google.

These apps make use of the APIs, languages, and frameworks provided by these platforms and are deployed through the store or marketplace specific to their OS.More often than not, native apps can fully access all the features and hardware of the devices they run on.  Example: Spotify 

1. High performance  

2. All functionalities on multiple smartphones are possible.   

3. Made using IDEs (integrated development environments)  

4. Run smoothly on older devices  

These apps make use of the APIs, languages, and frameworks provided by these platforms and are deployed through the store or marketplace specific to their OS.More often than not, native apps can fully access all the features and hardware of the devices they run on.  Example: Spotify 

Cross-platform apps  

These apps can be coded in any language and can make use of any framework, the code eventually gets compiled for each OS the app is intended to run on, using platforms

like Xamarin (an open-source UI framework).  Cross-platform apps allow the reusability of a large portion of the code on multiple devices. These apps are more affordable and shorten the development timeline.  Example: Alaska Airlines

High performance  

All functionalities on multiple smartphones are possible.   

Made using IDEs (integrated development environments)  

Run smoothly on older devices 

These apps make use of the APIs, languages, and frameworks provided by these platforms and are deployed through the store or marketplace specific to their OS.More often than not, native apps can fully access all the features and hardware of the devices they run on.  Example: Spotify 

These apps can be coded in any language and can make use of any framework, the code eventually gets compiled for each OS the app is intended to run on, using platforms like

Xamarin (an open-source UI framework).  Cross-platform apps allow the reusability of a large portion of the code on multiple devices. These apps are more affordable and shorten the development timeline.  Example: Alaska Airlines

These apps can be coded in any language and can make use of any framework, the code eventually gets compiled for each OS the app is intended to run on, using platformslike Xamarin (an open-source UI framework).  Cross-platform apps allow the reusability of a large portion of the code on multiple devices. These apps are more affordable and shorten the development timeline.  Example: Alaska Airlines

These apps make use of the APIs, languages, and frameworks provided by these platforms and are deployed through the store or marketplace specific to their OS.More often than not, native apps can fully access all the features and hardware of the devices they run on.  Example: Spotify 

Even “Google Trends” shows a consistent increase in searches for Node.js year over year, proving that its popularity isn’t slowing down anytime soon.

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