Android App Development Trends And Challenges

Mobile applications are essential for businesses to reach out to their prospects. Even if you open your mobile phone now, you will see that your mobile phone is flooded with numerous apps.  

According to Statista’s digital market outlook, revenue from mobile apps is projected to increase by 613 billion US dollars by 2025.

Revenue from mobile apps

If you keep an eye on statistics, there are around 6.63 million apps on the google play store and app store. How do you make sure that your apps stand out from others? It is possible by leveraging Android app development trends.   

Android app developers need to know which app development trends are ruling the market to take maximum advantage of these while developing robust and feature-rich Android apps.    

Let’s dive right into the blog to get detailed insights into Android app development trends in 2024.   

What Are Android App Development Trends?

Here are the Android App Development Trends-



AR and VR are changing the way mobile applications have been used earlier. AR and VR have existed for many years, but they are expected to make a big difference in people’s lives. These technologies are booming in the gaming industry ranging from games such as Pokémon GO to Harry Potter.   

Virtual reality provides immersive experiences to users where users can enter the digital world. With the help of VR headsets, users can interact with the digital world. Research studies suggest that the global augmented and virtual reality market is expected to reach 114.5 billion by the end of 2027.

Research studies

More and more businesses are projected to integrate AR/VR technology into Android devices. These technologies are increasingly becoming popular as they provide interactive experiences to the users.   

Both technologies offer enormous potential for various industries such as gaming, education, tourism, etc.   

Integration of these technologies in Android apps makes your business stand out because customers love engaging with those apps, which provides engaging experiences to the users.   

Some popular examples of Android apps integrated with AR and VR are – Pokémon Go, Google Street View, etc.   

5G Technology

It is anticipated that 5.9 billion 5G subscribers would be in place by 2027. It’s reasonable to predict that one of the biggest Android app trends in 2024 will be concentrating on 5G networks given the increasing demand for quick networks and snappy user experiences!

What advantages do Android apps that use 5G networks offer, though?

5G enables more advanced IoT and remote control applications, providing consumers with faster and more responsive interactions.

The emphasis on 5G in Android development trends is expected to change the game and present companies with never-before-seen chances for user engagement and creativity.

The following are some things we can expect from 5G technology:

5G will be up to 100 times faster than 4G.

Latency will decrease from 50 milliseconds (4G) to 1 millisecond.

Apps for streaming videos will get much better with less latency, quicker speeds, and higher quality.

5G will give AR and VR more possibilities since it will be easier to include these technologies into the app.

All things considered, 5G technology will increase app usability, efficiency, and speed. It will also pave the path for innovation. The captivating ideas you may have for your app won’t remain that way forever. With 5G, you can actually make them happen. We are excited about what technological improvements will bring.

Chatbots/Google Assistant

Suppose you have an AI personal assistant (available at your fingertips) who is ready to help you out at any time. 

This futuristic dream that sounded like fiction is getting closer to reality today with chatbot evolution and Google Assistant integration. 

Chatbots are changing the way customer service is being provided; helping businesses get immediate support while at the same time organizing communication activities. 

For instance, in addition to Google Assistant’s sophisticated services, there is a possibility to implement voice commands to make tasks or to find answers to queries the questions and even control smart devices.

Augmented Reality (AR) and Virtual Reality (VR)

Do you have a willingness to cross the boundary between the digital and the real worlds with the help of AR and VR technologies? 

Then get ready to experience the ultimate immersion! Be it through making gaming fun, expressing art differently, or introducing these into education, these are some ways VR and AR are changing both our everyday lives and the way we interact with technology. 

Whether it’s Pokémon GO setting new standards in the AR games industry or fashion brands offering virtual try-on options that are just the start, the world of opportunities is wide. 

Artificial Intelligence and Machine Learning

AI and ML are increasing the smartness and intuity of Android apps day by day. 

In terms of customized recommendations for users as well as predictive analytics, the applications of Artificial Intelligence and Machine learning algorithms are growing user interaction and upgrading user experiences. 

It doesn’t matter if it is optimizing search engines, or improving speech or facial recognition to increase security. 

Technologically, AI and ML are revolutionizing the way we talk to our devices. 


Imagine yourself in a virtual world, where you can choose your digital character and work, explore virtual dimensions, and interact with people all by sitting at home.

Metaverse now has broad adoption among Android developers. They are now experimenting with using immersive and cross-platform technology to create procedurally generated experiences. 

Though virtual social gatherings, virtual commerce, and virtual entertainment still might be a new concept for most, the pain point they address is recognized by the metaverse team and the way it solves these problems can shape the world we know as the foundation of social exchange. 


Do you ever imagine when you pass through Zara or any other showroom and suddenly an exciting offer and discount pop up on your smartphone? Isn’t it exciting? But it’s not coincidental. Your smartphone is flooded with such offers because of beacon technology.   

Beacons refer to the small devices that are installed in retail stores. As and when a person passes by the showroom, these devices send a signal to the user.  

Generally, Beacon technologies are used by retailers to track their customer’s behavior and use that to increase their sales. Research studies from Statista say that the demand for beacon technology is potentially huge. It’s expected to reach 56.6 billion US dollars by 2026.

Research studies from Statista

So, it becomes an opportunity for Android app developers to integrate such technology into Android devices so that businesses can engage with their customers.   



These days smart devices are becoming smaller and smaller. You might have heard about various smart devices, such as wearables, fitness devices, smartwatches, and smart clothing.   

To get ahead in this race of competition, as a business owner, you should leverage these trends while developing next-generation Android apps –  

  1. Fitness apps   
  1. Productivity apps   
  1. Communication apps   
  1. Entertainment apps   

These apps are Android apps that are used to help users to track health-related diseases. There is an increasing demand for mobile apps integrated with wearable devices, which involve smartwatches and fitness trackers.  


The Internet of Things (IoT) is the latest and most popular Android App Development trend. IoT facilitates the interconnectivity among physical devices using software, sensors, and the internet. Many industries leverage the IOT trend in their business operations, including healthcare, manufacturing, automotive, retail, etc.   

Businesses are integrating IOT into their Android devices to automate their business processes. Integration of IOT technology in Android apps offers strong security features and scalability.   

The demand for IOT devices has skyrocketed over the past few years because people have started relying on these technologies.   

For Instance – IOT allows the users to switch on the AC of their house while leaving their office.    

So, mobile app developers saw massive growth in this trend by creating devices with IOT integrations, such as wearables, smart home appliances, etc.   

Challenges in Developing Android App

Here are the 4 challenges in Developing Android App-

Finding a Good Business Plan   

Finding a Good Business Plan

App developers have wholesome app ideas but don’t know how and where to start. It has become a significant challenge that Android app developers are facing nowadays. 

So, you must convert your mobile app idea into a business plan by slicing and dicing the business concepts on paper.  

Companies that craft business plans are likely to get 2x returns

Research studies highlight the importance of creating business plans to convert the mobile app idea into a live one. Companies who craft business plans are likely to get 2x returns.   

Business plan

You might have heard the saying, a goal without a plan is just a wish. Of course, you can find various identical mobile apps in each category. So, the concern here is to get customers’ attention to make your app stand out in the market.   

The mobile app development process works smoothly once you develop a business plan. Here are the must to have ingredients while preparing a business plan –  

  1. Identify the client avatar, aka your target audience. Analyze your target audience based on the following characteristics – demographics, geographics, interests, needs, solvency (features an app user is likely to pay for)  
  1. Create a checklist of app features – necessary features and additional features.   
  1. Figure out the powerful feature of an app that can hook the users. That feature will become the USP of your app.   
  1. Now, when developing an Android app idea, you need to choose the monetization model as to how the Android app developer will make money from the app such as in-app purchases, freemium features, etc.  

Finding the Development Team   

Having an app idea plays a significant role in your business, but what if you have the best app idea but need programming skills?   

If you fail to do so, you cannot turn your mobile app dream into a reality. Developing an Android app goes through various stages, such as –   

You need someone who can write code, manage the data, and test the app; here, you need to find a development team with the right skills and expertise in developing Android apps.   

Finalize the MVP Scope  

Many Android app developers focus on creating full-fledged apps without even creating MVPs. As an app developer, you need to finalize the MVP scope to assess the feasibility of an app idea, get insights about the target audience, and lower the bar of development time and costs.   

You might have heard about saying – MVP is not a half-ass app thrown together. It’s still valuable before developing an app.   

Secure Funding   

If you have an enticing app idea but are running out of funds, it’s a big challenge for you. It becomes necessary for you to get adequate funding for developing Android apps. You need to conduct market research here because you don’t just want an app. Instead, you need a successful Android app.   

Funding for developing mobile apps can be raised through various ways, such as – Angel investors, private companies, venture companies, etc.   

Scale to Alpha, Beta, and Full-Scaled Products to The Entire World   

Once the business raises funding, the next goal of an app developer is to build high-quality and functional apps that are free from bugs. Most app developers ignore this step and launch the full-fledged app without internal testing.  

Before promoting the app to the world, an app developer should conduct alpha testing to check whether the app is free from bugs. Developing high-quality software is of utmost importance.   

When alpha testing is done, the beta testing phase is conducted, wherein the app is rolled out to a specific set of users rather than covering the rest of the target audience. It is necessary to get real-time feedback from the users related to the user experience of an app.   

Once an app developer performs both types of testing, an app is ready to launch to the entire world.   

How Can BigOhTech Help in Solving Such Challenges?  

BigOhTech, the leading Android app development company, specializes in developing scalable Android apps helping businesses and enterprises get millions of downloads and drive more revenue.   

Having 10+ years of experience in Android app development, we have a dedicated team of Android app developers who can help you accelerate your business growth with our innovative apps by leveraging Android app development trends.   

If you are searching for an app development partner for your business needs, head to the contact us section and leave your queries for us.   


Q1. What is the future of Android app development?  

The future of app development is bright and promising. Android app development will grow in the coming years, so if you are hoping for this trend, you are missing various opportunities. If you want to survive in the market and stand out by developing Android apps, you must leverage these popular Android app development trends in 2024.  
AR & VR  
5G technology

Q2. Why is it important to follow Android app development trends?  

It is important to follow Android app development trends because of the following reasons –  
Users want developed apps with the latest features, functionalities, and design patterns. By following such trends, developers can develop apps that provide a seamless user experience.   
Developers can stay competitive in the market by adopting Android app development trends.
These trends are adopted by developers so that they can develop such apps that result in faster loading times, improved performance, and facilitate smoother interactions.


Q4. Can a mobile app Android agency help in incorporating Android app development trends?  

The mobile app Android agency can develop cutting-edge products by incorporating such trends while developing apps. Leveraging these trends enable Android app developers to meet user expectations.   
Research studies suggest that the global mobile app development domain revenue accounts for $526 billion. Android captures 73% of the market share. So, there is enormous potential for developers to tap into this market.

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