How Businesses Use Generative AI for Content Creation (With Tools)

Your competitors are constantly cutting their time to produce better imagery for their apps, websites, or digital campaigns. Companies such as Zalando (a fashion retailer) use Generative AI for producing more than 70% of their digital campaigns.

Isn’t that interesting enough? These companies are not saving time or money, but they’ve become more reactive in increasing customer’s engagement.

With Gen AI technology, you can now do more with less talent and connect with customers where they’re on their journey.

From analyzing customers’ behavior to creating tailored content and providing personalized experiences, Generative AI makes everything possible.

But if you haven't explored these in your content creation and marketing efforts yet, now is a better time to start. Read on this blog to learn how Gen AI tools can be used to automate your mundane tasks and provide you with creative possibilities and many more use cases.

What does Generative AI do in Content Creation?

Unlike traditional AI, which analyzes information and makes predictions, Generative AI is like an artist. It creates new things based on patterns in the form of text, images, audio, video, or code.

And here’s how it differs from traditional AI.

You can think of Midjourney as an example that creates images from simple text prompts.

As per a research study, experts claim that by 2026, 90% of the content will be synthetically generated (AI-generated).

Such text-to-image or text-to-video generation capabilities make it easy for enterprises to create viral content, write compelling ad copy, and provide immersive brand experiences.

P.S. - Need to develop a future ready Gen AI application?

The top 4 ways in which Businesses use Generative AI in Content Creation and Marketing

Here’s how businesses can use Generative AI for content creation and marketing tasks -

1. Content Creation

What if your business has limited resources, and you want to create faster content, such as blog posts, web copy, social media ad copy, email newsletters, etc.?

Generative AI tools such as ChatGPT, Bard, and Claude can generate initial drafts, offer title suggestions, and help you write meta titles and descriptions.

This speeds up content creation for businesses by helping you supplement your creativity and creating the perfect ready-to-use draft.

By subscribing to the paid version of tools such as Jasper AI, you can use different prompt template types to generate conversion-focused copy.

How it works? You need to provide detailed prompts to Jasper, such as brand tone, voice, and additional content-related guidelines.

Best part? These Gen AI tools make your content hyper-personalized based on the type of persona, your specific use case, or the stage of the buyer's journey.

Source

2. Image Generation

For small businesses, Gen AI tools speed up the creation of digital images and are super handy if they don’t have a graphic designer. These AI-based image generation tools include Midjourney, DALL E 2, and Google AI Studio.

Using simple text prompts, you can get high-quality images and videos for your social media campaigns, product demos, logos, and feature prototypes.

Today, brands such as Nike and Coca-Cola are also using AI to generate product display images and ads, or to showcase influencers in different photo shoots.

But Heinz didn’t see AI videos as a threat; instead, AI helped the company to create brand dominance. The AI-generated images were used across their social media channels, digital ads, and product packaging.

3. AI-driven SEO Optimization

Google AI overviews are increasing zero-click searches, which, in turn, affect click-through rates.

A study by Search Engine Journal found that around 60% of searches in the US are zero-click queries. This means it is now even harder for brands to compete with the big players in the industry, land traffic, and get more conversions.

To solve this challenge, Gen AI SEO tools have come up to make ranking easier in the world of AI.

These generative SEO platforms use AI to optimize content comprehensively.

They handle everything from keyword research to SERP analysis and competitor strategy analysis, then suggest the appropriate tone and structure to optimize content and rank higher across all platforms.

4. Audio Creation

Though Generative AI tools don’t just help with the creative side of things, they also help in music and audio generation.

What used to take hours, such as removing clips, arranging scenes and adding transitions, can now be done in a few minutes, all through the power of tools such as Descript and Replica Studios, which allow your marketing team to create engaging podcasts and high-quality videos.

And the good thing is that it doesn’t require any professional video editing skills or technical knowledge.

Similarly, Google DeepMind has launched a text-to-music generation tool called MusicFX (formerly MusicLM) for creating instrumentals and songs using text prompts. This changes the way businesses and marketers create audio.

What are the Advantages of Using Generative AI in content creation?

Here’s how Generative AI platforms can be helpful in content creation and marketing in these ways -

1. Personalized Content Creation

Generative AI is making customer experiences more personalized. Once you know who the audience is, what they want, when they want it, and how they want it, you can start providing exceptional digital experiences based on their past preferences, behavior, and interactions.

Netflix is such a prime example of a streaming platform is almost ready to adopt Generative AI into its mainstream entertainment. Artificial Intelligence and Machine learning were enough to power the title recommendations, or the production and promotion of technology.

This way, they want to help creators during the pre-production phase so they can produce more impactful titles for the series.

2. Automation Saves Time

By automating the content creation tasks such as blogs, articles, social media posts and product descriptions, this saves time and effort required for content creation. Plus, it frees up your marketing team to focus on high-level tasks such as creating content strategy.

Halvorson said that creating animation videos would require hundreds of thousands, but such a setup would require a significantly smaller investment.

In the coming few months, Mondelez is planning to use the tool for Lacta chocolate and Oreo in Brazil, Halvorson says.

3. Increases Customer Engagement

If your brand lacks resources, a marketing budget, or personnel, Generative AI can be a powerful tool for engaging customers, even if you don’t have more tools in their hands.

Later, they refined the quality of those images and fine-tuned them.

Carry Buse, the lead product designer at Mattel Future Labs, shares the experience.

This AI companion tool has led them to create better designs – sometimes quantity can help you find quality.

4. Makes you more productive

Generative AI tools such as Jasper AI, OpenAI ChatGPT, or DALL-E 3 ease your creative workload by scaling content production in different formats.

This means you can write in different styles and formats, and generate content variations that would otherwise take up most of your time.

Not only does Surfer SEO provide SEO suggestions, but it also performs SERP analysis and offers unique insights, such as creating content briefs to speed up the content creation workflow and identifying which keywords to target for this content piece.

As a result, their organic traffic increased by 85% over 12 months by publishing over 150 blog posts.

5. Make data-driven insights

As Generative AI tools analyze customer preferences, how they behave, and spot market trends, once the analysis is done, you can make better data-driven decisions.

Best part? They can see what’s working and what's not and tweak their future campaigns.

Top 5 Generative AI Tools Enterprises Should Use for Content Creation and Marketing

Here are the best enterprise-grade generative AI tools you can use for content creation and marketing tasks -

1. ChatGPT

ChatGPT is one of the best Generative AI tools, known for text generation and conversational capabilities.

For small businesses or those that are just starting, you can use this generative AI tool for preparing content outlines to write newsletters for clients or give a perfect touch to your emails.

Good part? You can upload files such as PDFs and documents, and ChatGPT can analyze, summarize, and simplify information on the go.

By saving your team’s time and energy on monotonous, time-consuming tasks, you can focus on the strategic side of things, such as making important decisions.

2. Nano Banana Pro

Nano Banana Pro is another popular generative AI tool for enterprises. This text-to-image generation tool can help you bring ideas to life, such as context-rich infographics, educational explainers, or product videos.

The best thing about Nano banana is that it keeps its characters consistent and intact. Even if you ask this image generation tool to blend different images, the output will remain impactful.

The latest version of Nano banana allows businesses to generate localized campaigns no matter where they operate.

Just take the image, ask the model to convert text into another language, and your creatives are done and targeted for specific consumers in x country.

3. Claude AI

Claude AI is good at generating content, whether it's a LinkedIn post, a medium article, or an X post. This generative AI tool can be super helpful for content creation and research tasks.

From running GTM strategies to playing the role of your ICP and generating SOPs, email sequences, its ability shines in structured, long-form writing.

4. ElevenLabs

Elevenlabs is one of the popular AI audio tools that dubs your videos into a foreign language. What’s so unique about the voice generation tool is that it preserves the emotion, timing, tone, and unique characteristics of the speaker.

Its voice library includes 300+ voices, making it easy for real people to create AI-powered voices with different accents.

Best part? Its free plan includes generating 10 minutes of audio. Its starter plan costs around $4.17/month and allows you to produce 30 minutes of audio.

5. Filmora

Filmora is a generative AI tool in marketing for small businesses and marketing agencies that takes video production to the next level.

This AI tool has an easy-to-use interface, making video editing super easy for businesses and solopreneurs, even if they don’t have professional video editing experience.

Filmora can enhance video quality, reduce noise, remove unwanted elements from images, and improve sound quality.

How does the future of Generative AI look in content creation and marketing?

According to International Data Corporation, generative AI tools will likely automate 42% of traditional marketing tasks, and, beyond that, increase marketing professionals' productivity by more than 40%.

These numbers keep your eyes rolling, and this means one thing – a large number of marketers and marketing agencies use gen AI tools for content creation and marketing tasks, be it -

But the future of content creation and marketing looks even more glorious than the present, thanks to the evolution of generative AI tools.

• There will be multi-modal generative AI models that can be used across industries to churn out content for businesses. They can work with multiple data types and models, such as GPT 4.5, Claude 3, and Gemini 2.5 Pro to show such capabilities.
• From Generative AI to autonomous AI agents, they will perform multi-step workflows and learn user preferences first before making decisions.
• Domain-specific generative AI models will roll out.

For instance, ecommerce models analyze user preferences and purchasing history to provide personalized shopping recommendations.

• Even these tools will analyze a customer’s journey and adjust prices based on demand and supply. This way, there will be no more stockouts or overstock.

How BigOhTech help you develop Generative AI tools to Speed up your Content and Marketing Tasks?

The guide above shares insights on how generative AI tools can help small businesses and marketing teams perform at their best. The focus here is not to replace human elements in the loop, but to augment their capabilities and speed up their creative workflows.

With infinite content, generative AI changed the game of marketing by democratizing content creation for teams and businesses that don’t have extensive resources or specialized skills but still want to do one thing:

Create high-quality mockups, product videos, product descriptions, and written content with ease.

At BigOhTech, our data scientists know how to create winning Gen AI applications, from fine-tuning them to integrating your AI solutions with different platforms, but at the same time, ensure that your workflows won’t be disrupted.

Before building a custom solution, we first understand your business use cases to determine whether your existing model needs fine-tuning or if your use case is different, requiring a new model.

P.S. - Want to supercharge your content creation and marketing workflows using AI?

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