In a world where content is “king” and marketing is continuously changing, businesses are relying on innovative tools to stand out from the crowd.
That’s why they are opting for Generative AI to transform their marketing strategies and to develop content that ranks high.
Think like you’ve got a real-time device from which you can create compelling content, eye-catching visuals, and engaging videos just by entering a prompt.
This is generative AI, a new era of technology that can serve audiences better than ever, maximize growth, and multiply your revenue by 10X.
Additionally, it can also cut production costs by doing repetitive or mundane tasks.
In this blog, we will investigate use cases of generative AI and how its benefits for the marketing and Content Creation.
But first, the question, which is compulsory to answer is,
Generative AI is a machine learning tool that generates content whether it’s visual, audio, or text-based no matter what you want, just write your prompt and it gives you unique and fresh content.
Its AI-based algorithm is trained in a way that it can possess large amounts of data and generate content that synchronizes with real-time data.
The most popular generative AI tools are ChatGPT, Gemini, Dall-E, and Claude.
They work by learning patterns and are fully structured from a large database and then give something new as per your prompt.
Most industries tend to use this technology to create content and visual characters, images, and audio for their marketing purposes, especially in the advertising and marketing industry.
According to a report by Statista, 73% of marketers are already utilizing artificial intelligence in their repetitive marketing tasks.
Let’s see how Generative AI can be used in Content Creation & Marketing.
Text or content generation is the most used case in generative AI which is processed by large existing datasets that are trained to learn the patterns and data of preexisting content.
They tend to give new or unique text similar in style, such as articles, blogs, scripts, or any other written material.
AI and machine learning can be used to generate different texts like: –
AI algorithm scans millions of existing images and analyzes them to create a new realistic and visually stunning image.
Based on the prompt written by the user it generates high-quality images without much effort. This makes it a valuable tool for designers, creators, and students.
With the help of AI and machine learning image creation can be done in different types: –
One of the best examples of creative ads generated by AI is “Heinz ketchup”.
AI can make audio for a variety of purposes, it can be used for voice creation, and it can generate human-like Speech, an artists like music, background score, etc.
It can also recreate existing music or songs by changing music composition.
AI is transforming the way of creating videos by automating the entire process, all you need is to write a simple prompt that outlines the video structure and wait for some time.
That’s all, your video is generated, and you can also add music, sound, and text to your videos.
With the use of Generative AI, here are the types of videos we can create: –
Using generative AI for content optimization can help you create high-quality content, an effective SEO strategy, and relevant keywords—all of which are important factors in getting ranked in search engines and provide a comprehensive user experience as a result.
Companies are extensively using AI to create better user experience, here are some applications that can be implemented to Improve SEO: –
In marketing, customer support plays a significant importance, which is why companies now implement generative AI chatbots to enhance customer experience.
Call centers often use AI-powered chatbots to handle client queries.
Using generative AI for customer service can help you in many ways: –
Using generative AI as a conversational assistant boosts customer support agent productivity boost by an average of 14%.
“Keep in mind that you can only take full advantage of generative AI by entering the right prompt. Only then will it give you the desired result.“
Let’s discuss some of the best benefits of Generative AI in marketing and content creation: –
Marketers can now personalize content using generative AI making it possible for them to do so on a large scale for products and increase engagement as well as conversion.
For instance – Netflix employs an AI algorithm to create personalized movie and TV show recommendations based on viewer’s past viewing history.
By automating content generation and repetitive tasks in marketing, businesses can cut down the costs and accelerate the marketing and content creation process without adding operational costs.
For instance – The AI-powered tool HubSpot helps to recommend topics that are relevant to the business and shorten the writing process, thus saving time and resources.
Generative AI-powered platforms produce content of diverse nature and mostly personalized, to keep audiences at the edge of their seats, which results in higher engagement.
For instance – Adidas utilized AI to create personalized email campaigns, hence the click-through rate being 2.5 times higher than normal.
Through generative AI consumer’s needs and preferences are predicted efficiently by marketers, which in turn leads to a smooth and customized experience for customers.
For instance – Sephora has developed a virtual assist app incorporating AI technology, which provides suggestions on makeup that looks most suitable to one’s photos.
An AI algorithm can analyze customer data to determine which customers are the best fit for a particular advertising strategy.
For example – AI in the Facebook ad platform can make the ad campaign efficient and accurate by tracking user’s browsing history and preferences.
AI-powered analytics value the perception of customer experience and give meaningful insights to organizations which in turn help make strategic decisions.
For example – Starbucks uses AI to analyze customer data and improve store placement to make maximum use of customer foot traffic.
Overall, with this generative AI technology companies can enhance customer experience get more conversions, and lead to higher ROI.
Generative AI has taken the lead in marketing and content creation. It simplifies tasks by automating routine operations and gives us a chance to think creatively and prioritize other important tasks.
By integrating AI in marketing and content creation companies can streamline workflow, improve customer engagement, and maximize significant growth.
According to Statista, the market size of Generative AI is expected to reach 22 billion dollars by 2032.
At BigOh, we create immersive and tailored generative AI tools for specific businesses. Our engineers built data-driven models that can help you to manage your business efficiently.
As Generative AI has the potential to grow vastly soon, our Generative AI experts know how to build an AI that delivers measurable results and unlocks opportunities for businesses of all sizes.
To unleash the full potential of your brand. Get in touch with us to build your AI.
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