According to a recent survey, a whopping 71% of millennials aged between 18-34 are interested to buy their basic consumer goods through Chatbots. In fact, millennials and young audiences are most comfortable with Chatbots for all their digital interactions and for making purchases. Naturally, business brands are increasingly embracing intelligent Chatbots to stay relevant to their target audience. This is precisely why Chatbots are not going to lose relevance anytime soon.
If chatbots were available (and working effectively) for the online services that you use, which of these benefits would you expect to enjoy?
Potential Benefit of Chatbots
Let us have a look at the key advantages of Chatbots for digital business brands.
Enhanced User Experience:
Chatbots – especially intelligent ones powered by smart AI and Machine Learning based algorithms – are prompt in understanding customer needs and answering their queries. This promptness and individual focus on users help Chatbots enhance the user experience to a great extent.
Easy Product and Content Search:
AI-based Chatbots can make searches easier than ever before. Users just need to speak a voice command, type a search term or upload an image and the AI-powered bot will come up with the appropriate search results taking user-intent and behavior into consideration.
Thanks to AI and Machine Learning brands enjoy a deeper command of user intents and user preferences. An intelligent Chatbot based on user intent and behavior can offer highly customized product recommendations and deliver suggestions that typically fit customer needs and contexts.
According to many studies, a considerable portion of users never returns to an app after the first time. This happens particularly because of the confusing onboarding experience. In this respect, an intelligent Chatbot can play a really effective role in making the value proposition clear and engaging the user at the first instance. A Chatbot can clearly guide users through all app functions without leaving any room for confusion.