Airtel Xtream – Case Study

Offering Airtel Xtream – Case Study

Bharti Airtel Ltd. is a leading global telecommunications company that was founded in 1995 by Sunil Bharti Mittal and operates across the USA, Europe, Africa, the Middle East, Asia-Pacific, India, and SAARC regions. It is headquartered in New Delhi, India.
It is one of the largest mobile network operators globally, with over 458 million subscribers as of late 2021.
The company provides a broad range of telecommunications services with being amongst the top 3 mobile service providers around the world (as per subscribers). It also offers digital entertainment services such as music streaming and video-on-demand through its subsidiary, Airtel XStream.
Airtel is one of the largest companies in India with a market capitalization of over $55 billion till March 2021.
It has won several awards and laurels for its services and revolutionary practices, including the GSMA Global Mobile Award for “Best Mobile Network Infrastructure” in 2019.

Proptech

J2EE, Spring Boot, Cassandra, Mockito, JMeter, MemCache, JPA, social networking and feeds

Project Details

The client was seeking engaging entertainment platforms – website and mobile application, to target users across multiple platforms and worldwide. The client wanted to integrate a secure payment gateway and support various codecs on both the Android and iOS platforms. Big Oh assisted the client with developing the application.

The client wanted an engaging entertainment platform for its users with advanced features and functionalities.
The client wanted to integrate additional functionalities such as a smooth and reliable payment gateway.
A platform that supports various codecs on both Android & IOS was a requirement.
The client was seeking an adaptive bitrate of video based on internet bandwidth and quality for engaging millions of users worldwide.

Big Oh Tech collaborated with Bharti Airtel Ltd., to develop the latter’s video-on-demand application named Airtel XStream.
We successfully developed a customized solution that allows users to play the video through EXO Player in both HLS (IOS/Android) and DASH (Android).
Through this application, a user can play the video in his/her preferred quality; enhancing user experience.
Furthermore, Big Oh built a reliable application with a secure payment getaway, as per the requirement.

Through Airtel Xstream, the company was able to engage users all across the globe with a one-stop multi-lingual entertainment solution for multiple devices.
The application enabled users to enjoy faster live streaming services and improved user experience.
As of 2022, the Airtel Xstream app achieved the 2 million paid subscriber milestone and is now India’s fastest-growing OTT aggregator platform.
The current average viewing time on Airtel Xstream is approx. 150 Minutes and it is increasing consistently.
Airtel Xstream further aims at hitting 20 million paid subscribers along with diversifying its content and partner list soon.