About the customer

  • Bharti Airtel Ltd. is a leading global telecommunications company that was founded in 1995 by Sunil Bharti Mittal and operates across the USA, Europe, Africa, the Middle East, Asia-Pacific, India, and SAARC regions. It is headquartered in New Delhi, India.
  • It is one of the largest mobile network operators globally, with over 458 million subscribers as of late 2021.
  • The company provides a broad range of telecommunications services with being amongst the top 3 mobile service providers around the world (as per subscribers). It also offers digital entertainment services such as music streaming and video-on-demand through its subsidiary, Airtel XStream.
  • Airtel is one of the largest companies in India with a market capitalization of over $55 billion till March 2021.
  • It has won several awards and laurels for its services and revolutionary practices, including the GSMA Global Mobile Award for “Best Mobile Network Infrastructure” in 2019.
Airtel Xtream




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Project Duration


Project Details

  • The client was seeking engaging entertainment platforms – website and mobile application, to target users across multiple platforms and worldwide. The client wanted to integrate a secure payment gateway and support various codecs on both the Android and iOS platforms. Big Oh assisted the client with developing the application 


  • The client wanted an engaging entertainment platform for its users with advanced features and functionalities.  
  • The client wanted to integrate additional functionalities such as a smooth and reliable payment gateway. 
  • A platform that supports various codecs on both Android & IOS was a requirement. 
  • The client was seeking an adaptive bitrate of video based on internet bandwidth and quality for engaging millions of users worldwide.

Our Approach

  • Big Oh Tech collaborated with Bharti Airtel Ltd., to develop the latter’s video-on-demand application named Airtel XStream.
  • We successfully developed a customized solution that allows users to play the video through EXO Player in both HLS (IOS/Android) and DASH (Android).
  • Through this application, a user can play the video in his/her preferred quality; enhancing user experience.
  • Furthermore, Big Oh built a reliable application with a secure payment getaway, as per the requirement.


  • Through Airtel Xstream, the company was able to engage users all across the globe with a one-stop multi-lingual entertainment solution for multiple devices. 
  • The application enabled users to enjoy faster live streaming services and improved user experience.
  • As of 2022, the Airtel Xstream app achieved the 2 million paid subscriber milestone and is now India’s fastest-growing OTT aggregator platform.
  • The current average viewing time on Airtel Xstream is approx. 150 Minutes and it is increasing consistently.  
  • Airtel Xstream further aims at hitting 20 million paid subscribers along with diversifying its content and partner list soon.