Careem

About the Project

Careem is a cab-for hire organisation which is based in Dubai. It runs its operations in more than 100 cities, covering 15 countries including South Asia, Africa & Middle East. It is enlarging its services across its platform to include mass transportation, delivery and payments to become the region's everyday SuperApp.

Project Details

The main objective of the client was to enhance their business and increase cab bookings for any destination. They aimed to gain significant popularity, particularly through Dubai tourism, by placing tablets at the front desks of various hotels, allowing guests and hotel staff to book their cabs directly.

Problem Statement

• Client earlier had “Business to Consumer” B2C revenue stream & Dubai, being an overseas tourist destination, client wanted to grab an opportunity where businesses & their staff can motivate their guests to use careem for cab booking.
• Clients wanted to get “word of mouth” globally with the help of tourism but that couldn’t be accomplished since hotel staff were only focused on getting the cabs booked by their competitors.
• Guests had inconvenience while booking a cab and scheduling it, since they do not have internet access in a new country & thus, they rely on frontdesk to plan their local trip & book the cab.

Our Approach

• Install a tablet on the hotel lobby through which the hotel staff or guests can directly book a ride for any destination. Passengers can connect through consumer mobile apps whereas drivers can connect through driver apps.
• When a cab is booked from a particular destination certain points are earned by that specific property which can be reimbursed twice a month to the referrals.
• Hotel property earns certain cashback points on every cab booking, hence they are motivated to give more business to the client.
• A new revenue channel was introduced which can be used by affiliates as a referral bonus to hotels and their staff.

Benefits

• Users can easily book a ride now as per their convenience. In fact, even drivers can easily track their passengers while coming to pick them up.
• Right from surviving to thriving, client enhanced their business from various hotels, making their staff as their primary sales person.
• Affiliates earn huge commissions on every booking which they can easily reimburse twice a month.
• With the help of our Niche Technology, Careem became the success story of Dubai & was recently acquired by Uber for 3.1 Billion Dollar.