Careem

About the Customer

Careem is a cab-for hire organisation which is based in Dubai. It runs its operations in more than 100 cities, covering 15 countries including South Asia, Africa & Middle East. It is enlarging its services across its platform to include mass transportation, delivery and payments to become the region's everyday SuperApp.

Project Details

The client aimed to boost their cab booking business by streamlining the booking process and increasing customer engagement. Their core objective was to increase ride bookings across various destinations, with a strong focus on Dubai's booming tourism industry by placing tablets at the front desks of various hotels, allowing guests and hotel staff to book their cabs directly.

Problem Statement

Our Development Approach

• Lobby Tablet Booking System: Install a tablet on the hotel lobby through which the hotel staff or guests can directly book a ride for any destination. Passengers can connect through consumer mobile apps whereas drivers can connect through driver apps.
• Property-Based Reward Points: When a cab is booked from a particular destination certain points are earned by that specific property which can be reimbursed twice a month to the referrals.
• Cashback Incentives for Hotels: Hotel property earns certain cashback points on every cab booking, hence they are motivated to give more business to the client.
• Affiliate Revenue Channel: A new revenue channel was introduced which can be used by affiliates as a referral bonus to hotels and their staff.

Benefits

• Users can easily book a ride now as per their convenience. In fact, even drivers can easily track their passengers while coming to pick them up.
• Right from surviving to thriving, client enhanced their business from various hotels, making their staff as their primary sales person.
• Affiliates earn huge commissions on every booking which they can easily reimburse twice a month.
• With the help of our Niche Technology, Careem became the success story of Dubai & was recently acquired by Uber for 3.1 Billion Dollar.