HCL Music

HCL Music Partnered with us to bring India’s Rich Musical Heritage to Life with an Immersive OTT Platform.

Music
Net Core, Angular, Microservices Architecture
Design, Development & Launch

About the Customer

hcl music

HCL Concerts is India’s biggest and longest-running live Indian music platform, boasting 23 years of history, 1500+ artists, and over 75 million viewers. It showcases the finest and most diverse Indian classical music, featuring over 800 hours of soulful music created and recorded by 500+ musicians.

2.5XUser Base Growth
1.5 Lakh +App Downloads Across Platforms

Project Details

The project involves an OTT musical platform where users can listen to soothing Carnatic and Indian classical music. It offers a live streaming option for ongoing classical concerts and allows users to listen to classical melodies based on their taste and consumption history.

Problem

  • HCL Music wanted an auto-suggestive search for classical songs by artists and genres.
  • There was no recommendation engine in place, affecting user engagement as users couldn’t get auto suggestions based on their taste and consumption history.
  • The platform needed to support various codecs on both Android The client aimed to run a User Acquisition campaign and expand their user base.
  • The hybrid app had frontend issues, leading to stability and scalability issues. Users were unable to update to the latest version of the app.
  • The backend architecture design increased infra costs, which would further escalate as the user base grew.


Our Approach

  • Implemented MoEngage to track user behavior and assist them in listening to songs of their choice. We integrated the app with marketing platforms such as MoEngage, Appsflyer, and Facebook Analytics.
  • Re-architected both the iOS and Android apps, CMS, and backend to scale for marketing needs. Redesigned the app into a native tech stack without affecting the current user base.
  • Implemented Elastic Search, Logstash, and Kibana tech stack to reduce user search time for server-side tags. Developed an end-to-end product with Elasticsearch to assist users in searching songs by artists and genres.
  • Utilized AWS managed services for CDN and CloudWatch for monitoring services.
  • Implemented predictive analysis via a recommendation engine to recommend songs based on user interest and listening pattern.
Solution of HCL music

Benefits

  • Smooth search functionality allows users to easily search for songs by artists and genres.
  • Personalized recommendations for latest concerts, trending, and newly released songs.
  • Successful user acquisition and engagement campaigns resulting in a user base growth of approximately 2.5 times.
  • Significantly reduced cost for managed services by approximately 60%.
  • Effortless updating of the latest app versions and a native experience with new features.

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Contact Info
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IndiaA 80, Lower Basement, A Block, Sector 2, Noida, Uttar Pradesh 201301
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For Business Inquiries[email protected]
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