Square Yards

About the Customer

Square Yards provides an integrated platform for real estate agents, developers, and financial institutions. As its tagline suggests, “real estate made real easy,” the company offers a smooth experience to customers, helping them find their dream homes with ease. Established in 2014, Square Yards offers solutions ranging from property search and loan advisory to transaction support and dedicated relationship managers. The company has a strong presence in over 9 countries and 100 cities.

Project Details

Square Yard is one of the fastest-growing property technical platforms which offers an integrated consumer experience & covers the full real-estate journey from search & discovery, transactions, home loans, rentals, property management & post-sales service.

Problem

• Since real estate brokers were buying and selling properties offline, hence, the client wanted to create an online platform for such an experience.
• Client wanted to have an integrated consumer experience that covers the full real-estate journey from search to discovery of the properties along with detailed knowledge of home loans, rentals etc.
• For distant clients, it was quite impossible to purchase a property which is quite far off. In fact, it was very time-consuming as well. Client wanted to create an online to offline (O2O) platform to solve this issue.
• Buyers/Sellers were not getting recommended properties based on their interests.
• Brokers were not able to share pictures, videos or even list their properties.
• Client wanted to create a platform where buyers & sellers can basically interact internally & externally.
• Clients had very little transactions on their digital properties from brokers and agents

Our Approach

• Developed a social feed where brokers are recommended based on their interest.
• Developed a backend through which brokers can post pictures, videos & list the properties.
• On the Square Yard platform, with the help of gamification & social features, users were able to interact with buyers internally & externally.
• Developed an AI based recommendation engine that could recommend properties based on your interest , activity ,city and mutual friends interactions/activities .
• Designed an AR based solution, Which enabled the Property seeker / Tenant to view the property details while sitting at their home.
• AR solution helped Client to showcase the properties, Where the tenant can get a complete walkthrough of the property without even visiting the property.

Benefits

• The mobile app brought a very unique innovation in the world of real estate research & analytics.
• Using the AR solution, Brokers were able to create a simulation for the Tenants to view the property with an ease.
• Social aspects like recommended feeds, comment, share, like, messaging and many other features were introduced and hence more and more brokers started engaging on digital platforms.
• Client was easily able to scale the inventory and add more than 1000 properties within a single geography