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Offline-to-Online Omnichannel App for a Canadian Food Distributor

How BigOhTech helped a Toronto-based frozen meat and seafood distributor go from a Shopify-only website to native iOS and Android apps, solving Shopify API throttling with a custom middleware, and driving in-store customers online with QR-based promotions, delivering a 2x increase in storefront sales.
Industry:
eCommerce & Retail (Food Distribution)
Technical Stack Used:
Kotlin
Swift
Shopify
Node.js
Redis
Firebase
Service:
Ecommerce Development
Native Mobile App Development
Omnichannel Strategy
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2xIncrease in storefront sales from offline-to-online transition
2 MonthsFrom kickoff to App Store & Play Store launch
700+Products made available through the new native app catalog
3 MonthsTotal project duration, kickoff to full omnichannel launch
About The Client
The client is a Canadian food distributor supplying high-quality frozen meat and seafood to restaurants, grocery stores, and food service businesses from a state-of-the-art Toronto facility, offering around 700 products. Their existing Shopify website worked, but they wanted native iOS and Android apps on top of it, while keeping Shopify as the backend, as part of a broader push to turn in-store shoppers into repeat online customers. BigOhTech built the native apps, the middleware connecting them to Shopify, and the offline-to-online mechanics (QR codes, deep links) that made the omnichannel strategy work end to end.

Business Challenges

01
Shopify API Throttling Shopify's rate limits caused performance issues and app freezing under normal use, not just peak load.

challenges
02
Too Many API CallsPulling data from multiple endpoints slowed the app down before throttling even became the limiting factor.

challenges
03
No Offline-to-Online Bridge The client had no mechanism to convert in-store foot traffic into app or online engagement.

challenges
04
Disconnected Marketing The marketing team had no way to send email campaign traffic directly to specific product pages inside the app; every campaign dead-ended at a generic landing experience.

challenges

Our Approach

2x increase in storefront sales directly attributable to the offline-to-online transition — the QR-to-promotion flow converting in-store visits into app engagement and purchases.
Apps live on both stores within 2 months of kickoff, out of a 3-month total project — a fast timeline for two native platforms plus a custom middleware layer.
Meaningful performance improvement from Redis caching and GraphQL, removing the freezing/throttling issues that were the original technical blocker.
Marketing campaigns became directly measurable and targeted, since deep links now route traffic to specific products rather than a generic homepage.
progress Chart
CASE STUDY - Restaurant & Food

Custom Shopify Development for Both App and Web

The client is a leading meat provider in the Mexican region. Operating as a large processing facility, they receive raw meat from suppliers and process it into finished products, including ground beef, steaks, pork chops, and chicken breasts. Their motto is to cater to the needs of meat lovers. Originally selling their products primarily through offline stores, they decided to expand their business presence by adopting an online model, now catering to more than 10 million customers through various online platforms.

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Shopify details
The Impact
2x increase in storefront sales directly attributable to the offline-to-online transition — the QR-to-promotion flow converting in-store visits into app engagement and purchases.
Apps live on both stores within 2 months of kickoff, out of a 3-month total project — a fast timeline for two native platforms plus a custom middleware layer.
Meaningful performance improvement from Redis caching and GraphQL, removing the freezing/throttling issues that were the original technical blocker.
Marketing campaigns became directly measurable and targeted, since deep links now route traffic to specific products rather than a generic homepage.


Technologies We Used to Build This Solution

Successful digital products rely on the right tech stack. Our engineers chose modern technologies for secure architecture, scalability, performance, and quick feature delivery. From AI frameworks to databases, each technology aligns with the client's goals and ensures maintainability.

Shopify
Shopify
Node.js logo
Node.js
Redis logo
Redis
Firebase
Firebase
Kotlin
Kotlin
Swift
Swift

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