Ferns n Petals (Promotion engine)

With a strong network of local vendors and suppliers who help the company offer fresh and high-quality products to its customers, FnP has become a trusted household name in a short span. The company has received several awards and recognitions for its services, including the ‘Best E-commerce Website Award’ at the Indian e-Retail Awards 2013 and the ‘Best Florist Award’ at the Indian Retail Awards 2015, adding multiple feathers to its cap.

Problem

• During the revamp of its back-office portals, the client faced issues with the promotion engine module.
• They needed to bind the promotion engine microservices into their back-office module and required the flexibility to perform CRUD operations on the coupons generated on the website.
• The client was under a time crunch as the festive season was approaching, leading to higher engagement and increased coupon creation and redemption.
• Additionally, the client wanted to partner with redemption providers, enabling users to redeem coupons on other platforms.

Our Approach

• BigOhTech came to the rescue of FnP and designed all the possible P&Cs for coupon code management.
• We created a provision for generating coupons and performing CRUD operations on the web.
• After BigOhTech’s intervention, the unit test and code coverage score for the developed platform was more than 98%, with zero warnings and errors on the linting tools.
• We developed both the front-end and back-end modules in less than two months.
• The client also partnered with various third parties, such as payment providers and banking partners.

Results

• With the combined efforts of BigOhTech and FnP, the web portal was launched within two months
• We worked effectively in a cross-functional environment and managed well with other teams. Customer revenue increased by 2x within one season of higher engagement.
• Partnering with banking and other partners turned out to be a great initiative, proving lucrative for the customers and helping to extend client partnerships with other banking partners.