Generative AI in Real Estate: Use Cases and Benefits 

Generative AI in real estate opens a new world of possibilities for real estate professionals, such as going through leaps of documentation, streamlining business processes or enhancing customer experience. 

According to a report from McKinsey, companies who used Generative AI technology experienced an increase of 10% or more in their net operating income. 

Those companies were able to achieve the following benefits – retention of tenants, creation of new revenue streams and building stronger customer relationships. 

As the real estate industry is data-intensive, making informed investment choices was challenging for investors. They dig deeper to analyze vast amounts of data related to properties, market trends and tenants. 

But Generative AI revolutionizes real estate space by automating time-consuming tasks, identifying profitable investment opportunities and providing an immersive experience to customers through virtual staging. 

In this blog, we will uncover what Generative AI means for real estate agents, study its applications, and discuss the benefits of investing in this technology. 

What is Generative AI? 

Unlike traditional AI systems, Generative AI is a new type of AI that does not just analyze loads of data. Instead, it creates new content such as images, videos or text. 

Generative AI in real estate offers a handful of benefits, such as –  

• Enhancing customer experience  
• Automating property descriptions  
• Generate up-to-date property valuations  
• Helping real estate professionals to make informed decisions  
• Provides personalized property recommendations  
• Analyze a collection of lease documents  

As Generative AI automates mundane tasks, it saves time and cost traditionally associated with manual property valuation or physical staging.  

Moreover, a report from the McKinsey Global Institute states that the demand for Generative AI in the real estate industry is projected to increase and add value between $110 billion and $180 billion.  

According to research reports, the market for Generative AI in real estate is expected to grow from 400.7 billion to 924.2 million in 2032.  

The above data shows how much potential Generative AI offers for real estate professionals.  

If you want to keep yourself updated in this industry, then adopting this technology trend is a MUST for your business. 

Use cases of Generative AI in real estate  

1. Generates property descriptions automatically  

Gone are those days when real estate agents used to write property descriptions, but now they can use Generative AI tools to create personalized property descriptions. 

Research studies state that manually creating a property description takes almost 30 minutes and 1 hour. Thus, it amounts to a lot of work for real estate agents, especially if they are dealing with hundreds and thousands of properties. 

With Generative AI tools, real estate professionals can save their costs because they don’t have to invest any more in manpower for writing property descriptions. 

ChatGPT and other tools consider analyzing property features, location details and number of rooms before writing a stellar property description for you. 

All you need to do is feed ChatGPT with a specific prompt and ask it to create a customized description for you in a specific tone and format, and it will do the magic. 

2. Virtual property staging 

Earlier, residential and commercial real estate agents faced physical challenges in showcasing properties as it involves substantial resources (time, effort and cost).  

With Generative AI in real estate, it becomes easy for renters to connect with potential buyers.  

It is now possible for real estate companies to provide immersive experiences to customers. 

Real estate agents can virtually showcase the properties and create floor plans, whether it’s a cozy living room or a vibrant kitchen. They can virtually display properties in their best form and help buyers speed up their decision-making process.  

This way, buyers can view rooms and see each property’s layout from all angles, reducing the number of physical visits.  

Thus, Generative AI makes it easier for real estate brokers to transform an empty space into a well-decorated space. 

3. Predictive analytics  

Generative AI is a game changer for real estate companies as it can analyze data and help companies make more informed decisions. 

Moreover, it can forecast the value of property and changes in market conditions to come up with insights that will help realtors decide whether to buy, sell or develop a property.  

Imagine yourself as a real estate investor, and you need to invest in a property. 

If Generative AI technology doesn’t exist in space, you would probably make decisions based on your gut feeling.  

With Generative AI, you can make decisions strategically because it will tell you the high growth potential of investing in a particular property.  

This way, it changes the way real estate transactions were conducted earlier because it provides insights that make it easy for buyers and sellers to buy and sell the property. 

4. Smoothens real estate conversations  

Generative AI acts as a powerful assistant for doing real estate conversations. Whether having conversations with tenants or doing lease negotiations, it does everything for you.  

A copilot, aka generative AI-powered bot, can handle simple requests such as ensuring routine maintenance and contacting the maintenance staff. But if the Copilot finds that there is a complex question, it can pass over that question to a specialist.  

Moreover, it keeps an eye on conversations and learns from them when a specialist talks to the tenant.  

But, in situations such as negotiating a commercial lease with an office or retail tenant, it records all the information about the tenant, property and the market to develop a customized negotiation script.  

5. Provides personalized property recommendations  

Because Generative AI keeps track of user preferences, search history and behavior, it then uses data to provide personalized property recommendations that match buyer preferences.  

For instance, if a buyer is searching for a certain property in a specific area, this AI-powered technology provides customized recommendations and helps them find the property they wish. 

Thus, Generative AI enhances the overall customer experience by understanding buyers’ needs and guiding them to find an ideal property.  

Benefits of Generative AI in Real Estate 

1. Property image enhancement  

A picture is worth more than a thousand words, and when it comes to real estate, visuals play a significant role and can speak volumes.  

With Generative AI, your property visuals are transformed into visual masterpieces. 

Such property images intrigue potential buyers to consider buying the property as Generative AI technology beautifies such images by adding lighting and color balance and improving overall image quality.  

Thus, a visually appealing property image does not look captivating, but it also attracts potential buyers and leaves a lasting impression in their minds.  

2. Property value estimations  

While traditional property valuation was cumbersome, the price of property depends on various factors such as market trends, property attributes, attraction of location etc.  

Now, Generative AI acts as your trust guide and gives you accurate property valuations by analyzing historical data, market trends, location, etc.  

Such information will help real estate professionals negotiate deals better and speed up their valuation process. 

3. Enhances customer experience  

Generative AI helps realtors provide personalized experiences to customers.  

Real estate organizations can leverage AI-powered chatbots to provide 24*7 support to customer queries and book appointments, enhancing customer experience.  

Such AI-powered technology provides a frictionless experience to customers because they now have instant access to property information such as pricing and availability.  

In fact, companies these days have employed software agents to handle customer queries, whether they are property-related or transaction-related.  

With the introduction of AI chatbots and virtual assistants, real estate agents can streamline customer interactions and change how property inquiries were made in the past.  

As these virtual assistants keep track of past and current client conversations, they are more likely to provide property-related recommendations that match the buyer’s intent.   

Thus, it boosts conversions for real estate businesses by qualifying leads through a real-time conversation.  

4. Automate property tasks  

Generative AI in real estate brings automation when managing daily tasks such as rent collection, maintenance requests, paperwork, document verification, etc.  

Real estate professionals can emphasize strengthening their relationships with clients when such time-consuming tasks can be automated.  

5. Helps in creating content for rental listings 

Generative AI is a game changer for property managers, whether related to creating content for property listings, automating maintenance and repair tasks or enhancing customer experience.  

This technology makes attracting potential buyers easy, as you can create engaging rental ads that make your property stand out from competitors.  

This provides you with exposure to attracting potential tenants who are applying for your rental listings.  

Moreover, Generative AI makes your property listing more effective by creating content that aligns with the target audience’s preferences.  

For Instance – ListAssist, a New Zealand-based software company, revolutionizes the real estate ecosystem by creating an AI tool to create engaging content for you.  

Earlier, it was challenging for real estate agents to write compelling listing descriptions that could help them attract potential clients and close deals on the go. 

With the ListAssist tool, real estate agents can create automated listing descriptions within minutes. 

Also Read: Use Cases For AR VR In Real Estate

To Sum Up  

Integration of Generative AI unlocks new opportunities for real estate businesses such as- 

• Analyze large amounts of data  
• Make data-driven decisions 
• Automatically generate property descriptions in seconds  
• Enhances customer experience  
• Solving client queries with Generative AI chatbots  
• Automates property valuation  

So, if you are ready to transform your real estate business and personalize the customer experience, investing in this technology is a GOLDMINE.  

Using such technology not only makes your real estate business smarter but also saves valuable time and resources for property developers and real estate agents.  

At the same time, they can serve their customers better and focus on core areas of business.  

Do you need help developing a Generative AI solution for your real estate business? 

If yes, then you are on the right page. As an AI/ML development company, we take the front seat in developing intelligent solutions for your business that help you achieve your business goals faster. 

Our in-house experts are well-versed in developing data-driven models that let you make smarter decisions for your business, accelerate your business processes and enhance your customer experience.