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Ferns n Petals (Promotion engine)

Offering Ferns n Petals (Promotion engine)

About the Customer

Ferns n Petals (FnP) is a popular online platform offering a wide range of gifts and floral arrangements for various social and corporate events. Founded in 1994 by Vikaas Gutgutia with just one flower shop in Delhi, India, FnP has expanded significantly. It currently has more than 400 functional outlets across India and several other countries.

With a strong network of local vendors and suppliers who help the company offer fresh and high-quality products to its customers, FnP has become a trusted household name in a short span. The company has received several awards and recognitions for its services, including the ‘Best E-commerce Website Award’ at the Indian e-Retail Awards 2013 and the ‘Best Florist Award’ at the Indian Retail Awards 2015, adding multiple feathers to its cap.

Industry

eCommerce

Services

Design, Development & Launch

Problem

During the revamp of its back-office portals, the client faced issues with the promotion engine module.
They needed to bind the promotion engine microservices into their back-office module and required the flexibility to perform CRUD operations on the coupons generated on the website.
The client was under a time crunch as the festive season was approaching, leading to higher engagement and increased coupon creation and redemption.
Additionally, the client wanted to partner with redemption providers, enabling users to redeem coupons on other platforms.

Our Approach

BigOhTech came to the rescue of FnP and designed all the possible P&Cs for coupon code management.
We created a provision for generating coupons and performing CRUD operations on the web.
After BigOhTech’s intervention, the unit test and code coverage score for the developed platform was more than 98%, with zero warnings and errors on the linting tools.
We developed both the front-end and back-end modules in less than two months.
The client also partnered with various third parties, such as payment providers and banking partners.

Results

With the combined efforts of BigOhTech and FnP, the web portal was launched within two months.
We worked effectively in a cross-functional environment and managed well with other teams. Customer revenue increased by 2x within one season of higher engagement.
Partnering with banking and other partners turned out to be a great initiative, proving lucrative for the customers and helping to extend client partnerships with other banking partners.