About the Customer
Square Yards provides an integrated platform for real estate agents, developers, and financial institutions. As its tagline suggests, “real estate made real easy,” the company offers a smooth experience to customers, helping them find their dream homes with ease. Established in 2014, Square Yards offers solutions ranging from property search and loan advisory to transaction support and dedicated relationship managers. The company has a strong presence in over 9 countries and 100 cities.
Project Details
Square Yards wanted to move from offline to online by creating a digital platform(iOS and Android App) where brokers could list properties, connect with buyers, and offer virtual tours. They needed smart features like property suggestions and chat tools to make the buying process easier and faster.
Client’s Problems
Offline-First Real Estate Operations
Since real estate brokers were primarily buying and selling properties offline, the client wanted to build an online platform to streamline this experience.
Lack of an Integrated Experience
There was no single platform offering a complete real estate experience—from property search and discovery to rentals, home loans, and transactions. The client aimed to unify this entire journey.
Challenges for Remote Buyers
Distant clients found it difficult and time-consuming to explore and purchase properties far from their location. The client aimed to solve this by building an Online-to-Offline (O2O) platform.
No Personalized Recommendations
Buyers and sellers weren’t receiving property suggestions based on their interests, which led to poor user experience and limited engagement.
Limited Property Sharing Capabilities
Brokers were unable to upload or share photos and videos of properties, making listings less informative and harder to promote.
Low Digital Transactions
The client noticed very few property transactions happening through digital channels, as brokers and agents lacked the tools to interact effectively online.
Our Strategic Approach
- Created a Social Feed for Brokers: We developed a social feed where brokers are recommended based on their interest.
- Property Listing and Media Upload: A robust backend system was developed, allowing brokers to easily list properties and upload images and videos to make listings more engaging.
- Boosted Engagement with Gamification & Social Features: On the Square Yard platform, with the help of gamification & social features, users were able to interact with buyers internally & externally.
- Implemented AI-Based Recommendations: Developed an AI based recommendation engine to suggest properties based on user interests, activity, city, and even interactions with mutual connections.
- Designed an AR based Property Viewings: Which enabled the Property seeker/ Tenant to view the property details from the comfort of their homes.
- Virtual Walkthroughs: The AR solution helped the client showcase properties by providing tenants with a complete virtual walkthrough—eliminating the need for physical visits
Benefits
- The mobile app brought a very unique innovation in the world of real estate research & analytics.
- Using the AR solution, Brokers were able to create a simulation for the Tenants to view the property with an ease.
- Social aspects like recommended feeds, comment, share, like, messaging and many other features were introduced and hence more and more brokers started engaging on digital platforms.
- Client was easily able to scale the inventory and add more than 1000 properties within a single geography.
