Top meditation app statistics you need to know in 2024

Modern consumers have realized how important it is for them to meditate. They are putting emphasis on the self-care part of things, and to achieve good mental well-being, they are turning to meditation apps. 

Since we are living in the world of digital technologies, people are looking for convenient options with which they can start doing their meditation exercises with just a few clicks.  

Isn’t it becoming a profitable opportunity for entrepreneurs to develop meditation apps, especially when smartphones are accessible to everyone? 

Meditation apps provide a positive atmosphere for individuals and relax their minds.  

Leading Meditation apps such as Headspace and Calm got 80 million and 133 million downloads in 2023. 

These companies are earning a good sum of money as consumer spending has increased in the past few years because they want to relieve their stress.  

In this blog, you will learn about meditation app market statistics in 2024 that will blow your mind. 

Meditation app statistics you need to know in 2024 

1. Yoga and meditation app searches have increased by nearly 65% every year  

In this digitalized world, people have been exposed to various physical and mental health issues, especially during the COVID-19 pandemic. 

Covid itself has become a major driver for people dealing with stress and anxiety, as the never-ending lockdowns and uncertainty about the future put them in a situation where managing their emotions becomes unmanageable. 

This significantly increased the demand for meditation and yoga apps because they wanted to reduce stress, anxiety and get a feeling of calmness. 

In traditional times, people thought they could sell a Ferrari, become a monk, and go to the Himalayas to live a stress-free life.  

However, you don’t need to sit on Himalayan ranges to experience calmness and relaxation.  

Meditation has become a central element in everyone’s life, and this can be seen from the increasing number of online searches for Yoga and Meditation apps.  

Google search data states that people searching for mindfulness apps or yoga for beginners’ apps have increased by 65% on a year-on-year basis.

2. More than 2500 meditation apps have been released since 2015  

Because of the increasing surge in meditation app users, mobile app development companies found an opportunity to enter this market and launch meditation apps to give users a sense of mindfulness. 

From 2015-2020, around 2500 meditation mobile apps have been launched.  

3. 52 million people installed the top 10 Meditation apps in 2019  

People undergo a lot of stress and anxiety these days because of increasing work pressure and career uncertainties.  

They want something refreshing that can make them physically and mentally fit even if they are jampacked with busy schedules and endless meetings.  

They are looking for meditation and wellness apps where they can spend some quality time taking care of themselves. 

As a result, 52 million users downloaded the top 10 meditation apps during 2019. 

4. Revenue in the meditation app segment is expected to increase by $7.08 Billion in 2028  

With an increasing number of meditation and wellness apps, Statista – revenue from the meditation app market will increase sharply at an annual growth rate of 8.49% which results in a projected market volume of $7.08 billion in 2028.  

Modern consumers have become more health conscious, so they intend to download these apps to bring a positive change in their health and well-being.

If you are a young and talented entrepreneur seeking to develop an engaging meditation app for your business, connect with a leading wellness app development agency to enter this profitable space.

5. Popular meditation apps by revenue  

A research study from Statista states that Calm, a meditation app generated 7.7 million in-app revenue as of January 2024 because of its premium features and functionalities.   

While Headspace ranks second, it generated 4 million US dollars in revenue.  

Alternatively, Sleep Cycle, a Swedish-based app falls into the third category and generated an in-app revenue of 1.4 million dollars in that specified month. 

6. Global consumer spending of top 10 meditation apps  

Meditation and mindfulness apps such as Headspace, Calm, etc. are already leading the ground. In 2019, consumer spending on top-grossing meditation apps stood at $195 million. 

 Calm saw a global consumer spending of 119.19 million US dollars in 2021 because it is packed with premium features and functionalities.  

Consumer spending for Headspace accounts for $86 million for the same period. While Meditopia which is a Berlin-based meditation app, saw an impressive growth in consumer spending which is 134 billion US dollars in 2021.  

7. North America has an increasing number of Meditation app users  

North America accounts for the maximum amount of revenue in meditation apps. They are looking for meditation management apps to manage stress as they have become emotionally health conscious and want a better professional and social health lifestyle.  

A State of Mental Health from America report signifies that since the start of the COVID-19 pandemic, a huge proportion of the young population (47.1 million) has focused on mindfulness meditation apps as they deal with anxiety, stress, and mental health conditions as of September 2020.  

Before starting your app development journey in this profitable market, consider crafting a user persona for your meditation app. 

8. The number of Meditation users has increased by 14.2 percent in 2017  

According to a National health interview survey, Meditation apps are becoming mainstream because there was a substantial increase in the number of users who meditated within the last year. This has increased by 3x as compared to 4.1 percent in 2012.  

9. The size of the US meditation market is predicted to reach $2.08 billion in 2022  

People living in Western countries such as the US are paying attention to meditation and mindfulness-based programs. A report from MarketResearch.com states that the market growth of the US mediation market touched $2.08 billion during the year 2022.  

10. The most popular health app category in the US are meditation apps  

As per Statista, nearly 31% of the most popular types of purchased health apps are meditation.

11. iOS or Android: Who wins the battle in the meditation app market?  

The battle between iOS and Android is never over and meditation mindfulness industry is not an exception as well.  

Cognitive market research highlights that iOS and Android saw incremental growth in meditation apps, but Mindfulness meditation apps for iOS win the game because of user-centric design and interactive features.   

iOS meditation apps come with hidden functionalities such as in-depth tracking options, full customization capabilities, and support for mindfulness tracking.  

12. Android devices are projected to drive a revenue of USD 74 million in 2029  

Though iOS remains to be the preferred platform, Android is getting huge meditation app downloads and hence more revenue because it is the widely used operating system.  

It is estimated that Android meditation apps will generate around $74 billion in revenue by 2029 mainly because of advertisements and other monetization strategies.  

13. 53% of Senior citizens in the US hop meditate at least once a week  

People in the US are spending more time doing Yoga and mindfulness activities. A study from the Pew Research Center states that nearly 53% of US senior citizens (age 65 years and older) practice meditation at least once a week. 

14. Meditation is becoming more popular among children  

Because of a round-the-clock stressful schedule and growing insecurities about the future, US children are getting into this industry. The use of meditation among US children saw a sudden rise from 0.6% in 2012 to 5.4% in 2017.  

This means that the number of children practising Meditation has increased by 3x.  

15. The number of women performing meditation is growing as compared to men  

The number of women meditating is almost double that of men.  

It has been found in the National Health Interview Survey that women were more likely to go for Yoga and meditation sessions than men. In 2017, 16.3% of women were inclined towards meditation as compared to 11.8% of men.

16. Users love Meditation apps that come with advanced features such as personalized content, audio and video playback 

Modern consumers are seeking Meditation apps to deal with stress, anxiety, and other health issues. 

No doubt, they want convenience at their fingertips to calm their mind and improve their physical well-being. 

But now they want meditation apps to come with premium features and other add-ons such as personalized sessions (based on age and gender), audio & video playback options, tracking their progress, gamified elements, etc. 

17. The VR-based meditation market has touched $3.9 billion in 2023  

Integration of revolutionary technology like Virtual Reality (VR) provides immersive experiences to users. They get a calm environment by exploring different places and environments virtually.  

Because consumers demand such experiences, the size of the VR-based meditation market will have almost touched $3.9 billion by 2023. 

18. Headspace and Calm are rocking the ground in the Meditation app market segment   

Based on the number of downloads and revenue generation, Calm and Headspace are considered the leading Meditation apps.  

The meditation market offers immense potential for future entrepreneurs like you. Connect with our Fitness app development company to turn your visionary idea into a realistic app.  

19. Around 200 countries use Headspace application 

Headspace, your lifelong health guide offers mental health support and has a strong presence in 200 countries around the globe.  

20. US users spend maximum time on Insight Timer  

Another Meditation app statistic to consider in 2024 is that US users intend to spend most of their time (63%) on InsightTimer as compared to other meditation apps.

The reason behind this is that the users get access to free content (1,90,000+ guided meditation sessions) which they won’t find on other meditation apps.  

21. Customers are ready to pay for monthly meditation subscription plans depending on the Meditation duration  

Unlike offline meditation courses, mobile apps provide flexibility to users to select the time slot as per their convenience. Because users can practice meditation whenever they want, this has exploded the popularity of such apps.  

All it means is that people who are meditating for 5-10 minutes are ready to make subscription-based purchases. They are ready to pay even if they spend a short period on such apps.  

The above graph indicates that users who are doing meditation for at least an hour are ready to spend $21.95. 

22. Users prefer to go for subscription-based purchases for Calm and Headspace apps  

Meditation affects the lives of people positively whether it’s related to improving work relationships, overall health, or enhancing athletic performance. 

From the above graph, you can see that users who want to improve their athletic performance are willing to spend $18.39. Those who want to improve their professional performance have somewhat less willingness to pay than athletes ($14.38).  

23. Users are willing to spend on Calm and Headspace meditation apps based on meditation frequency 

Users who are likely to spend more time on meditation apps become habitual users. Most likely, habitual users will bring more opportunities for companies.  

From the above graph, you can see that users are interested in choosing apps that let them practice meditation more than once a day with the same subscription plan.   

For Instance – Users who practice meditation less than once a week, but at least once per month, are willing to spend USD 4.90. While users who meditate less than once a day but at least once a week, go with a subscription plan which costs you around USD 5.90.  

24. The annual market potential of the Calm app in California from private sector homes will be $23.4 million 

Calm, a meditation app targets the senior population especially the ones who retire. They introduced new services on the app tailored to their needs at discounted prices so they could increase their in-app revenue.   

As a result, the annual market potential from private senior homes in California would be around $23.4 million and can earn an additional $158.8 million from private or semi-private retirement homes in the US moving ahead.  

Conclusion  

An increasing concern of stress-related disorders and lifestyle diseases on the verge is pushing people to spend time on meditation apps. Because people are mentally conscious, they are seeking ways that can help them manage mental health and stress issues.  

In this digitized world, people are feeling overwhelmed with corporate tasks, work pressure, and societal challenges. They struggle to focus on one thing at a time as they lack focused attention. 

Investing in meditation app development seems to be a valuable resource for users as well as business owners.   

By leveraging trends and technologies in the meditation app market, you can gain a competitive advantage.  

We at BigOhTech have a dedicated development team who will guide you at every stage of developing meditation apps that increase your business revenue by 73%.  

Additionally, we have been dealing with various clients around the globe for over a decade and provide top-notch healthcare and meditation app development services. 

If you have an interesting app idea, feel free to contact our team.  

FAQs

1. How to create a Meditation app?

You can create a Headspace or Calm-like meditation app in the following ways-  

• Decide which type of app you want to create. There are plenty of meditation applications available in the market such as Mindfulness apps, Sleep and relaxation apps, Guided meditation apps. 
• Research a lot. It will help you understand your target audience’s needs and analyze what competitors are doing such as what features they have in their app, how their app looks like (UI/UX), and whether the content is personalized for users or not.  
• Design the UI/UX of your meditation app. Use light and soothing colors to provide a sense of relaxation to users. Be wise about choosing colors and other design elements.  

• The fourth step involves choosing the platform for which you want to make an app. Do you want to launch the app for both Google Play Store and App Store? Do you want to create a cross-platform app to serve a wider audience? Choosing between Android vs iOS platforms depends on demographic details of target audience, their preference, location, etc. 
• Test your app idea by creating an MVP. Seek feedback from users before going for a final launch. 
• Release your final app. Collaborate with an app development partner if you don’t have expertise in creating a meditation app for the health and wellness sector.  

2. How many meditation apps are there?  

Since 2015, more than 2500 meditation apps have been launched.