How is AI revolutionizing the world of Web Development?

Artificial Intelligence has become a productivity multiplier in web development, whether it’s about enhancing user engagement or optimizing your website design to becoming the right hand for your developers. 

This technology is growing faster, and many web development companies are using it to solve complex tasks and speed up their coding processes. It means AI tools are game changers for web developers whether it’s about- 

• Finding bugs 
• Optimizing website performance  
• Generating content for websites  
• Providing coding suggestions  

AI does a pretty good job in web development, so 32.8% of developers use AI to become more productive and improve their efficiency. 

In this blog, we’ll uncover everything about what AI in web development is, its benefits, and the 7 ways you can use AI to handle web development tasks. 

A Sneak Peek of AI in Web Development 

As technologies are advancing every hour and every second, one such technology that simplifies the task of web developers is Artificial Intelligence (AI). 

AI in web development is a game changer for developers as they can generate code snippets, automate the testing processes, and enhance the user experience based on how the user interacts with the website. 

Consider a case when you visit a website and suddenly a chatbot appears at the bottom of the web page. 

Such AI-powered technology guides you in navigating the website, sharing details about products, answering FAQs, and solving your problems on the go. 

One simple interaction with a bot provides a satisfying experience for you.  

Now, imagine if it wasn’t there, you would end up calling a sales agent, which is indeed a time-consuming task.  

This is one such advantage of using AI in developing web apps and websites. 

Consider another scenario where you land on a website to inquire about a product or service. Suddenly, the website provides you with the stuff based on what you interact with most.  

Do you wonder how it is possible? 

This is how your website has become more intelligent with the powers of AI. 

From enhancing the user experience to tailoring the content to even becoming a defender against cyberattacks, AI has more to offer moving ahead.  

What are the Benefits of AI in Web Development?  

Here’s how AI is transforming the entire web development domain- 

1. Enhance user experience 

AI when combined with web development takes customer experience to a whole new level. 

On one hand, Artificial intelligence helps developers to create responsive and engaging digital experiences for users. 

But it’s not limited to that. It plays an equal part in maximizing customer satisfaction by learning their preferences such as what type of content attracts their attention, and on which page they spend maximum time. 

The Al algorithms will then curate the website content as per users and change the website themes depending on the time of day or location. This way, users are more likely to engage with the website. 

Suppose you visit an e-commerce website such as Amazon and it suggests a similar type of products you used to purchase.  

Ever wondered how it happened?  

The website uses AI technology to track customer purchasing habits and browsing history to recommend similar products on your feed. This brings a personalized experience for you.  

2. Automates developer’s task  

Another significant benefit that AI technology provides to web developers is automation.  

It frees up the developers from performing manual yet repetitive tasks such as spending hours writing lines of code. 

But AI puts an end to those laborious coding processes by speeding up the development tasks. By leveraging this technology, developers can learn to code faster.  

The web development process isn’t limited to code completion or generating code snippets, rather it doubles the developer’s productivity by- 

• suggesting code improvements,  
• finding coding errors on the go, and  
• conducting automated testing to ensure that the code is glitch-free.  

It means that AI does all the heavy lifting for you, you don’t need to disturb the Q/A team to check every piece of code. 

3. Improve your search engine rankings  

AI technology in web development changes your rankings game on search engines. It does everything that a normal human can do in optimizing the performance of a website.  

There are tons of AI tools for SEO that perform keyword research for you, analyze industry trends, and search for terms that most people are searching for.  

It also checks whether users feel frustrated if a certain web page takes forever to load.  

This is where AI-powered web page optimization techniques improve the performance of a site or a particular web page. 

Unlike traditional optimization practices, AI continuously monitors how users interact with websites, learns from data patterns, and then improves webpage performance by delivering personalized content or adjusting page layouts to enhance user engagement.  

Not only does it optimize your website by adopting best SEO practices, but it also conducts a technical SEO which checks for broken links (if any).  

Otherwise, it will annoy the visitors and affect your organic rankings on SERP. 

4. Ease your content creation game 

Another significant benefit of AI in web development is taking your content creation to a new level.  

Businesses understand that audiences prefer to engage on sites that feel personal to them. 

Traditionally, website owners have one-size-fits content on their websites that seems generic for everyone. This is where AI integration comes in.   

It uses powerful algorithms to analyze user preferences first and then send personalized product recommendations and content based on the user’s liking, interests, and browsing history. 

Such personalized experiences hook the visitor to spend more time on websites and thus increase sales. 

7 Ways to use AI in Web Development  

AI brings several possibilities for businesses and users. It’s a game changer in the web development domain because it not only enhances user experience but also streamlines the development process. 

Here are some ways of how AI is used in web development as given below-  

1. Faster code generation 

AI tools help in automating the code generation process that a normal developer can do. These coding assistants speed up the coding process and developers need not worry about writing entire code from scratch. 

There are a bunch of AI coding tools ( Github copilot, Tabnine, OpenAI codex) for auto-completing code, supporting various programming languages, suggesting coding recommendations, and automating repetitive tasks.  

2. Chatbots and virtual assistants 

Although the Backend side of things ensures that the website works smoothly, but front acts as a cherry on the cake. The front-end side of web development is where users come in and interact with the website. 

Integration of AI-powered chatbots and virtual assistants on websites provides round-the-clock support to visitors, guiding the users in navigating the website or assisting them with the checkout process. 

Such features help users find the products or information on the website with ease without manually typing. Thus, it increases customer satisfaction rates and drives revenue for businesses. 

3. AI-powered UI/UX design 

AI design tools (Adobe Firefly, Topaz labs, Khroma, etc.) also help UI/UX designers create visually appealing web interfaces that please visitors. 

It helps designers make data-driven decisions by drawing data from various sources such as user behavior, existing websites, industry trends, website interactions, etc. 

• Provides design suggestions, typography, layout and templates to be used  
• Enhance the quality of visuals such as generating visual effects, retouching photos, removing background, etc. 
• Adjust the layout of the website and content based on user preferences. 

In the UI/UX designing domain, these tools help designers in the following ways- 

Thus, designers can save most of the time that goes into extensive research as AI is there to create appealing designs that resonate with the target audience. 

4. Automated testing 

Software is becoming more complex so testing lies at the heart of web applications.  

Manual testing methods are a time-consuming process that results in human errors. Automation testing saves around 1-2 hours that a manual tester requires. 

Implementing AI testing in web development saves the tester’s time, creates testing cases automatically, and quickly looks for any bugs to ensure that web apps run smoothly.  

Thus, AI testing tools improve the quality of web applications by spotting vulnerabilities before they become a major concern. 

5. Creation of content 

An important factor in improving your website visibility is creating quality content for your target group.  

AI-driven tools are powered by NLP capabilities to create engaging blogs, social media content, and product descriptions relevant to your target audience.  

Apart from that, several AI content generation tools run keyword research to identify the exact terms or phrases people are looking for. Then, it optimizes content and makes it SEO-friendly.   

6. Enhanced security 

AI technology uses NLP algorithms to improve website security by identifying potential bugs, tracking vulnerabilities, and taking preventive measures before they become a major concern.  

Treat AI as your digital wizard who is active 24*7 to monitor potential threats, never sleeps, and secure your website from cyber-attacks as it’s trained on huge leaps of data.  

By combining AI in web development, enterprises can create high-quality and secure web applications that provide a safe browsing experience to users.  

7. Creating voice user interfaces 

Another role of AI in web development is the creation of voice user interfaces. Integration of AI in web development makes it possible for users to navigate hands-free and perform their tasks. 

This means they can interact with interfaces using their voice commands, and such convenience enhances the user experience. 

As users are getting more comfortable with voice searching, voice user interfaces are gaining popularity. That's why it's important for you to make your site voice optimized. 

For instance – let's say you own an e-commerce site, and it has hundreds of thousands of products.  

A customer lands on the site and ends up leaving it because it was difficult for them to surf through different product categories.  

While if your site is voice-optimized, then the customer simply needs to use voice commands and describe the product they're looking for. Even a study states that 71% of customers prefer doing voice searches instead of typing manual queries. 

Thus, voice-optimized interfaces have changed the way users interact with websites and web apps. 

What are some of the best AI tools for web development?

Integration of AI tools in web development will become more fun than ever. There are various AI tools that developers can use to streamline their web development tasks.

1. Github Copilot (Coding assistant tool)

GitHub Copilot helps web developers write code faster, and whenever they write, they get coding suggestions simultaneously. Thus, web developers can supercharge their productivity and learn about new coding tricks. 

GitHub developed this Copilot tool in partnership with OpenAI, and the best part about this is that it acts as a junior developer assistant for senior developers. It's a good tool for web developers, especially if they're stuck with an issue. 

You can have an issue with X and ask the tool what's causing that issue. It will provide you with an instant answer. 

Using Machine Learning capabilities, it understands the context of the code to provide relevant snippets. 

Pricing  

Free plan - $0 for a web developer looking to get started  

Pro - $10/month  

Business - $19/month Enterprise - $39/month 

2. Uizard (UI/UX design)

Uizard provides a good starting point for designers and non-designers to turn their raw ideas into meaningful designs. 

This tool uses drag-and-drop components to create prototypes and digital designs within a few seconds. More than that, you can integrate this tool and use it inside Figma to smoothen your workflow. 

Uizard has an easy-to-use design interface that allows you to kickstart your designing process in easy steps- 

• Select for which device you want to design a landing page or a SaaS platform
• Describe a little about your project
• Tell the theme of your website design such as whether you want dark mode, light mode, or if you want to go with different shades of blue.

Pricing 

They have a free plan for students, and their paid plans start with a range of $12/month for startups and businesses. 

3. Applitools (Automated testing) 

• Applitools automation testing tool frees up your QA team and rather finds the visual bugs in your mobile or web app that a manual tester won't find.
• As you know, sloppy sites can make your sales flat, and if customers won't access your website or web app because it's buggy, then they're gone forever.

Pricing  

They have different plans – starter, eyes, and ultra-fast test cloud. You can talk to their support team to find out the exact price. 

4. Appy Pie (No-code website builder)

• Appy Pie is a no-code website builder that can quickly create a website for you within a matter of seconds. You just need to log in to this tool, describe your business, and add a couple of features that you need that fit your business needs.
• Using drag-and-drop functionalities, you can create a website or a mobile app for iOS and Android even if you have zero coding knowledge. Thus, they're democratizing businesses to create high-quality apps and websites by making AI accessible to everyone.

Pricing

$15/month (website creation and maintenance)

What Does the Future of AI Look Like in Web Development?  

The future of AI in web development looks promising with the integration of AI tools.

Tools such as GitHub Copilot are used for coding suggestions while ChatGPT can be used for debugging, and there are tons of such AI tools that will automate the code generation process.

Such AI-powered tools will handle routine coding and testing processes and allow web developers and QA to focus on more challenging tasks.

In the future, AI-powered design tools will arise that automate the creation of user interfaces based on user behavior. This allows developers to focus on more complex and problem-solving tasks, and the tools will take care of creating functional and aesthetically pleasing designs.

From automating repetitive tasks to enhancing customer experience online and securing your website from cyberattacks, AI does everything for you.

A research study indicates that AI will grow by leaps and bounds meaning it’ll take the front seat, and its market is expected to grow twentyfold by 2030.

Integration of such technology ensures that businesses can make smarter and highly engaging websites that’ll tick the customers online.

Website development will continue to expand in the coming years with AI. You’ll feel that it talks to you, provides you with content that suits your preferences, and adjusts the user interfaces accordingly.

Without AI, developers wouldn’t be able to turn bland sites into engaging interfaces that provide enjoyable experiences to users.

Soon, websites will become a part of your life aka an internal buddy who knows everything about you.

How BigOhTech can help you with web development?

As AI keeps growing, web developers can use this technology to create compelling and engaging sites that hold your user’s attention. 

AI remains at the heart of web development ranging from improving user experience to streamlining development processes and integrating chatbots that provide round-the-clock support to users. 

A survey states that nearly 50% of developers rely on AI tools to streamline web development processes. 

It means that AI in web development supercharges the productivity of developers and designers. But that doesn’t mean it’s going to compete with human creativity and problem-solving skills. 

It takes the web development game to a new level in the form of chatbots doing real-time interactions, creating hyper-personalized content, and suggesting design themes or layouts that fit your audience's preferences. 

At BigOhTech, we know how important it is for a brand or a growing startup to increase your brand visibility online. 

We have certified web developers who have hands on experience in using the latest tools and technologies like AI. They can firstly understand your business needs first and then develop customizable web user interfaces that increase your visitor interaction by 3x. 

We cater to the evolving needs of startups and enterprises by building your online brand identity that makes you stand out. 

Whether you need a responsive web app, a progressive website, or a custom web application, our web development services cover everything for you. 

FAQs  

Q1. How Can we customize our web solutions with AI?  

AI helps web developers to create personalized digital experiences for users be it in the form of creating dynamic user interfaces, or adding customization to websites so that customers get a feel when they land on it. 

If you need help in creating customized web apps that increase customer retention rate by 73%, then contact our web development team today. 

Q2. How to ensure security while using AI in web development? 

AI enhances security in the web development domain by keeping an eye on potential threats, tracking vulnerabilities, and analysis of user behavior.  

So, Q/A testers don’t need to check errors manually and fix them because AI learns from the data and identifies the fraudulent activities before, they ruin your online reputation.   

Q3. What are some of the top AI Tools Transforming Web Development in 2024?

Here are some of the AI tools which are changing the web development:-

1. Adobe Sensei
2. Pytorch
3. Keras
4. Open AI
5. GitHub Copilot
6. DeepCode
7. Figma AI
8. Tabnine
9. Applitools
10. Wix ADI