Why is The Main Screen For E-commerce so Important?
The main screen on the e-commerce page is the home page, a significant page on your e-commerce website. People made up their minds by assessing the first page and deciding whether to invest in your product.
Here are some reasons why the main screen for e-commerce is so important-
First impression matters the most. The home page is the first page visitors will most likely see. They are not interested in purchasing from your brand if the design of the main screen is not visually appealing and easy to navigate.
You can showcase your brand and make your e-commerce store unique by adding high-quality images and videos to display your products.
Using clear and concise navigation makes it easy for visitors to find the products they seek.
Improve the user experience by keeping design and layout consistent across all website pages.
Offer exciting promotions and discounts on the main page to let customers browse your products and learn more about your promotions.
Use clear and concise CTA on the main page to guide them on what to do next, such as “Shop now,” “Add to cart,” etc. Placement of such CTAs on the main page drives conversions for your business.
If you have a mature product, content should be adjusted as per user. In such a case, setting promotions would annoy your customers. Train the ML model and let it decide which products would attract your target audience.
Payments in E-commerce
While setting up an e-commerce app, you must enable online payments to finalize customer purchases.
Payment methods differ from business to business, so selecting the right payment method is necessary for you.
You can offer various payment alternatives to customers when building an e-commerce app with Flutter and help them make purchases-
Credit card/debit card payment: You can contact international buyers when accepting payments through a credit card/debit card.
E-wallet: Enhance your customer experience by accepting payments from customers through e-wallets.
Mobile payments: Make it more convenient for customers by offering mobile payment options.
Note: Provide various payment options to customers so they won’t get demotivated during checkout.
The graph below indicates that most customers are likely to make purchases through credit cards.
So, you might lose many customers if you have not added such a payment method while creating an e-commerce app.
What Are The Best E-commerce Platforms That Work With Flutter?
Here are the best e-commerce platforms that work with Flutter-
Shopify is considered a popular platform for building e-commerce apps. Such a platform offers various features and functionalities, such as multiple payment methods, shipping options, inventory management, etc. Such features make it a good choice for businesses of all sizes.
Shopify can be integrated with Flutter, making it easier for developers to create and deploy e-commerce apps.
2. Magento (Adobe Commerce)
Magento is an open-source platform for creating beautiful websites. Though Magento is more complex than Shopify, it offers more flexibility and customization options. In addition, it comes with various advanced features such as Wishlist, product reviews, and others.
Furthermore, Magento can be integrated using various extensions, including Flutter Magento Commerce, Flutter Magento 2, etc.
Features of E-commerce Mobile App
If you are wondering about what are the necessary features that should be added while developing an e-commerce app using Flutter, here are the main features you need to take care of-
1. Easy Navigation
The key to building an e-commerce app with Flutter is that it is easy to navigate, and products should be easily categorized.
Refrain from overloading the content on an e-commerce app; otherwise, it may overwhelm the users. Your aim is to satisfy users by creating an easy-to-navigate interface.
2. Easy Login and Registration
Make onboarding easy so users can simply log in using their e-mail address. Having an easy onboarding process drives higher conversion rates.
3. Offers Convenient Sorting and Filtering of Products
If you are dealing with various products, add product sorting and filtering so that users can find the products on the go.
Enhance your customer experience by providing users with multiple search options and filters.
Such a feature is helpful for searchers as they can search for exactly what they want.
4. Convenient Payments
Streamline the payment processes so customers can use the products and make instant payments. Provide various payment methods because if they are not getting their preferred mode of payment, they are likely to leave your e-commerce app and never return.
Include most payment methods such as Apple Pay, Google Pay, debit card/credit card payment, PayPal, etc.
While selecting payment methods in an e-commerce app, think about your target audience first and their preferred mode of payment.
For Instance – People living in Western Europe prefer making payments using debit cards, while Eastern ones prefer to make payments using cash on delivery method.
5. Reviews and Ratings
These are the MUST-HAVE features to be included in your e-commerce app because they will provide proof to shoppers and let them buy products. Flutter allows you to build your review system using Flutter widgets.
Such reviews are important if you run an e-commerce store because they will help you understand where you stand and know your audience’s needs.
6. Shipping Options
If you want to delight your customers and provide them with a best-in-class customer experience, consider adding different shipping options. Go the extra mile by giving customers more shipping choices to choose the more convenient ones.
Thus, it will enhance their experience and smoothen their buying process.
New Trends in e-Commerce Apps With Flutter
The popularity of e-commerce apps with Flutter is growing significantly.
LiveStream shopping is a popular trend that most businesses use in their e-commerce apps. This trend has skyrocketed in the last few years, allowing businesses to connect with customers more personally.
You can develop live streaming e-commerce apps with Flutter because it provides various features you can integrate into your app, such as real-time chat support, video streaming, etc.